Sex with Nandini

Dear ISS fans once again I am here to present you my another sexual experience with a lady named “Nandini”. This too happened when I was doing my BBA, after having oral sex with Sukanya, I was not satisfied and as I was not able to approach to her as she herself told me not to meet her so I was in searching another lady. Nandini is the maid of our college. But she is beautiful and she is around 28 years of age having 2 childerns. She is about 5 ft 10” height, slim, white complexioned, with measurements 38-26-36. Her husband d used to work as a security men in my college looking after the parked vehicles. I and her husband used to talk very much. Many time I used to see her. I used to stare her widly and this she too know it. Once I was standing near the library when I saw her coming towards the library with a bucket of water. I was staring at her and she was staring at me. So I intentionally winked at her seeing this she smiled at me. On one occasion seeing her coming I touched my cock for few seconds from above my pant so in return she too touched her crotch area from above her saree. So I was knowing that she is interested in me but where can I get her this I was not knowing. Once I was passing by my college front gate when Rahul`s (Nandini`s husband) called me. I went towards him asking me the reason for his calling. At that time Nandini was also there with Rahul. So Rahul asked me for financial help of Rs. 2000. I gave him the amount asking the reason for that. I came to know that he is in mood for leaving his job as he has been offered a better opportunity and so he need to go there for setting. He told me that in return he will give me the amount to which I simply denied. I also came to know that Rahul was going tomorrow and he has also taken the leave from the college authority. As I was going by I again winked at Nandini , to she she simply smiled back. Next day on coming to college, I started making plans for getting my hands on Nandini. During my lunch hours, I met her near the Admin office telling her to meet me at the terrace around 4`o clock. After my class I went to the terrace, it has been around 10 minutes I was waiting for her when I heard some footsteps I saw Nandini coming upstairs.
So I hide was behind the door and she came on the terrace with her back on me. On seeing her structure from behind, I was not able control myself and hugged her from behind and placed my hands on her 36D boobs gave her a gentle squeeze. She just arched back and moaned I began to crush it vigorously and put my one into her saree to touch her panty line. She was moaning “eeeeeeh. Suddenly she turned back and, pushed me aside and shouted “hey what are you doing? “.She was totally angry with me and told me that she is going to tell principal about it. Now she realized what I was up to .She said “please don’t please don’t do this .I am like your elder sister, please please”. She then said “please I have to go now, please try to understand. I will meet you later and we can then talk. Please let me go “.I said “I love you and I did not want to lose you and i did not have an opportunity, moreover i did not know if we would meet again so please accept my love, hence I had to do this, I am sorry but I love you too much, you are hot and sexy” please accept my love and this incident would remain a secret with me forever” and she was still very angry she said “what if I don’t agree”. I said “simple!. Then I would go and will never see you and Rahul again”.She said “ok, now I need money will you give me today” i said “yes, you can Rs. 2000 now only” but you need to satisfy me whenever I ask for it”. She said “you are so cheap” I said “It’s fine, some way I need to make love to you” so I don’t really care for it, just say do you agree or not???” She said “yes” and she agreed.
Saying this, I slowly turned my head and lifted the pallu of her saree, i could see those two beautiful cones, hidden in those fully placed blouse. I was looking at the beauty. I slowly open my mouth and took her left breast in my mouth, she now held my head and helped my suck her better. My other hand was grazing on the other boob. Then i started to softly remove each hook or her blouse. I completely unhooked and found she wore a beautiful black bra, covering her sexy boobs. I started to hungrily looking on the boobs over the bra. She started to breathe heavily. I could feel her body convulse to my sucking. Her hand holding and guiding my head and in course of time, i pulled her bra down and got the naked nipple into my mouth. She could no longer hold on to the pleasure she immediately removed the pallu and opened her nudeness to the sky, i helped her to remove her blouse and she co-operated, then i removed her bra very cautiously, without hurting her and there she was completely topless to me and the huge sky above me. She looked at me sucking hungrily at her and laughed while sucking i looked into her eyes; she was looking like a bitch in heat. I just lied on her lap. Then after some time she stood up, opened her arms to the sky and sat back near me and said it’s enough now. Then she held me close and just kissed me on my cheeks. It sent shocks all over my body, I was ready to explode there only but i managed to control my ejaculation.
I took a long breath and just did the same to her and she said-”This is like a man”. Then I got the courage and stood up and lifted her in my arms she then directed me to remove her saree and lay spread it on the floor, I got a place cleaned and spread her saree, it looked like a double bed there. I just put her on the spread and sat there and removed my shoes and shirt. I don’t know from where I was getting courage to do all this but i was really behaving like a real man. Then I removed my pant and then i was just in my underwear and brief. She was taking long breaths as her milky, beautiful round boobs were moving up and down as she breathed. I came close to her and started kissing her face like a wild man and suddenly our lips came in front of each other we just stopped for a while and then I rammed my lips over hers and started kissing her passionately. She was also doing the same as my tongue slid inside her mouth and we smooched for near about ten min, suddenly I regained my senses and thought about her boobs which were waiting to be pressed and sucked by me. I kept my hands on her boobs and started pressing them while smooching her. I was ready to cum but again I controlled myself by getting away from her. Then I started grazing and kissing each part of her body was I uncovered. She was enjoying all this while I undressed her leaving her to just her petticoat. Then she came closer to me and lifted my banian and kissed my bare chest. While she was doing this I saw she was leaving lipstick marks on my face and body,that gave me a real hard on. I just pushed my face in her boobs and started kissing them one by one. I just put her tits in my mouth and started sucking them hard, she was moaning by then, I knew that if I continued it for more time I am going to lose my sperms on the floor so I left her boobs and I couldn’t control myself and removed her petticoat too. She is not wearing her panty. My god she was completely shaved. I knew that she must be having sex with Rahul for which she keeps herself completely prepared for it every time. Without caring for aids I was enter her but she stopped me and I totally ignored her and pushed her back, lay on top of her and just pushed my cock in her pussy. It was a big hole. She held my cock and directed it to her cunt; I rammed into her pussy for two minutes and blasted my load in her. My god I never got such a huge load before. It was like a stream of hot juice flowing I just lay on top of her and kissed her in neck. Her boobs were crushed under my chest and i was deliberately moving my upper portion in a way so that I can get the feel of her boobs on my chest. Her boobs were really marvelous. After kissing her and fondling her breasts for 15 min I again got a hard on. Now I moved down turned her and started kissing her ass cheeks. This was the first time I had seen her ass without clothes because up till now she was facing me only and I didn’t get a view of her backside. I kissed every inch of her back from neck to the lower portion of her hips. I just wanted to fuck her doggie style which was my greatest fantasy from my childhood. I told her about that and soon she shifted to that position so that I can easily enter her pussy from behind but before that I just licked her pussy as I had seen in porn movies, the women love to be licked. I did that for a while and then pushed my cock in her pussy. Watching my cock getting in and out of her pussy sent shocks all over my body and I increased my speed, it was also paining as it was my first time but I continued fucking her wild. This time my performance was much better and I fucked her for nearly 5-6 min and then i ejaculated. I was so obsessed with her ass that I cum in it. The feeling of my cum inside her was great and was really pleasuring me and both of us too. When I regained my senses but who the hell cares when one is getting such a beauty fucked in open terrace of the college, that too with her permission. Then we laid there for a while. The sun scorching on us. The cool breeze of the sixth floor rushing past us. It was wonderful to make love on the open terrace. After 1 hour we got up and while getting ready to leave, she came near to me and held my hands asked me to pay her, she said “from now I am yours, whenever you want you just need to ask me” but you need to promise me that you will keep my honor and respect” And I gave her the money. She then said “if you want we could have some fun at your place too” I was ecstatic at that and I said “later I will tell you”. After that we went down and I went home.
Next day my class got over at 1`o clock in afternoon, and I signaled her and we again went towards the terrace without anybody notice, and no one can know what we are doing, once we reached the top, she closed the terrace doors. I laid out a huge thick blanket on the floor. Some water kept beside the bed. I stepped back a little and pulled at her saree. It unwound swiftly from her body and she was left standing in her black blouse & black petticoat only. She covered her exploding boobs with her hands in shame. I advanced towards her and roughly put my right hand on her head and pulled her hair and opened her sexy long hair. My cock almost exploded as her thick long black hair came open and fell to below her ass. I pushed her down to her knees with my right hand while undoing my pants and pulling my hard erect cock out with my left one. “Open your mouth, suck my cock”, I told her. She opened her mouth and I put my cock into it. She was started sucking it. I grabbed her head with both hands and started pushing it back and forth while ramming my cock down her throat. Started playing with her long hair too. Seeing a sexy woman on her knees, long hair, sucking my dick, was enough to make me explode my cum on her face. I pulled my cock out of her mouth, roughly pulled her hair back so that her face was upturned and spurted a huge load of my cum on her face. She tried to turn her face away, but I stopped her. The cum came jerking out of my cock as I smacked her face with my cock. Then I reinserted my still hard cock into her mouth and told her to suck it clean. After few minutes she got up from her kneeling position and started to reach for her saree. I caressed her ass. My cock is hard again. I yank open her blouse with both hands, and the buttons off. Her tits pop out and I bite into her left tit. She moans as I bite her nipple, kneading her tits. Due to moans she starts getting aroused and her nipples become rock hard. I undo the string of her petticoat and let it fall to the floor, exposing her cunt. I quickly shove two fingers into her pussy and start ramming it hard. Within seconds, she’s wet & ready. No point in wasting any more time. I pull her by her open hair and put her on the floor. I climb on the bed on top of her, spread her legs apart, and tear into her pussy with my cock. The look on her face when I entered her was priceless. Her eyes went wide and she let out a loud moan. That’s all the encouragement I needed to start humping her. I began to fuck her violently. She was just moaning away. I pulled out my big rod. Flipped her over and started staring at her ass. I then smacked her ass while pounding her pussy and told her I want her at any cost. She first denied but I twisted her hair in my hands and yanked harder. She screamed louder as I started to insert my big lund. She started begging me to stop. “please stop, have mercy.. feel pain ..please.” But I wasn’t going to have any mercy on this bitch. I said I want to fuck you ass more in different style. Just fuck and fuck the ass out of you. I just love you ass. I fucked her like mad dog fucking a bitch. I rammed her at least 20 minutes and I cum in her ass. And I collapsed on her and I staring kissing her we slept like that only for an hour with cock still in her asshole. I said her “your hole is quite good. Your breast r mind blowing. Anyone guy would love to play with these ripe mangos of yours. Your ass is too good; it always makes my cock hard. You are hot and sexiest woman I had ever seen. She was really touched by my appreciation & moved forward to hug me. I kept fucking her. Due to our motions her gown had slipped down from her boobs and was now only hanging thru her nipples. I could see her black aureoles, this further excited me & I cum soon after filling her pussy with my seeds. She too came and I felt my cock drenched with shower from her pussy. Now we again started smooching. This time we carried our kissing like maniacs. As we were nude so we were feeling each-others body. We rolled over from one side of to another, sometimes she came on top & sometime me & we carried on our smooching journey. In rolling over we tripped but didn’t stop kissing as our mouths remained lock. Then she came over me & started moving her hands all along my bare body. Massaging my chest, pinching my nipples, then my abdomen, and then to my cock. It was sensuous feeling to have her gently massage my cock along its length. The pleasure was inexpressible. Then she turned me to turn around and lay with my face facing the floor. She then took my bums & started massaging them. I could feel her soft hands moving all around my butt & gently pressing it. It gave me great relaxation. She continued her massaging service till I stopped her told her that I wanted to taste her ripe melons. Now her lay down, I came over her & started massaging her breast in same manner. I moved my hands along the roundness of her boobs. Tuned her nipples, mouthed them, sucked them hard, & licked every single corner of her twin beauties. She had her eyes closed; simply relishing the pleasure I was giving her. She moved her hands all over my body, feeling each part, & then again squeezed & sucked my nipples. We continued like that lost in our own heaven till we heard certain sounds coming from down. It was indication that others were wakened up. We half heartedly agreed to part as she quickly adjusted her saree gave me a good bye kiss and took the money from me and left. Then I was also leaving while I was passing by the lane when I saw Sukanya coming out from the staff toilet. Seeing her coming again aroused me I simply greeted her but she said nothing and I walked by thinking how I can use my cock on her.

Unsatisfied Sex with “Sukanya”

Dear ISS members, Warm Greetings. Here I am once again sharing my sexual experience with another woman named “Sukanya”. After my sexual encounter with my maid I was eager for one more time but this time with another women. I was in BBA when I met with this woman. She used to give us lecture in HRM and some parts of Marketing. Her age must be around 54 yrs. I also came to know that she was living alone as she was a divorcee. One thing I notice that she is having high moral values. She was having one son and her son was studying B. Tech in Chennai. Well I used to ask doubts and answer her questions in my class. I will tell you she was having good assets. She is very beautiful and sexy ladies. I started having sexual feelings towards this lady. So only two days were left for my college to close for summer holidays although we have been assigned to prepare report on any topic as per our liking. So I choose “RIGHT CONCEPT MARKETING”. So I was busy gathering information on my topic, when I saw Sukanya standing so I immediately went towards her and showed my topic. I told her that I am having certain confusion about my topic so I would be glad if she would help me on my topic. She told me to meet her at her house after three days along with the materials I gathered.
Accordingly I went to her house after three days around 2:00 P.M. in afternoon. She open the door, and greeted me with smile, I too greeted her with smile. She asked me to come in and have my seat. I did as instructed. She then closed the door and came towards me asking about tea. I said yes. She then moved towards the kitchen telling me to put the papers on the table. While seating I was noticing her house, she is having a marvelous house decorated with so many good thing. As she was busy making tea I was busy admiring her. She was wearing a pink cotton saree with transparent white blouse. She was wearing black petticoat and bra. She looked damn sexy and hot in that dress. She left her hair untied. She was looking like an angel and I could not take my eyes off her. .Suddenly she turned back and I shifted my attention. She offered me tea. She then sat beside me and asked me what the matter was, I told her that I am troubled by this assignment and is nervous about completing it. She told me to relax as she will help me to finish this task. So we started. She was guiding me and I was writing down all the points. After 1 hour she told me to take a break so we were talking about other things. She asked me about my family, future plans. I came to know that her son will be coming after two days. I have to make the move now but I started to sweat. She asked what is wrong. I kept quiet, she again and again asked. I told her I want her help and also want to tell her something but she should not scold me or not to tell anyone. She was confused, I told I have a problem and I want her advice. She told I knew her and I can ask anything I want and I told her she should forgive me if I am wrong and she persuaded to tell her by sitting near to me without suspecting my intentions.
Finally I told her that I am having sexual feelings for her and I am not able to control it. Listening to this she was shell shocked. She got up from the sofa and moved away from me. I told I will not do anything to her against her wish or will not force her to do anything. I told please do not hate me but I want to have sex with her. She was angry told me how can I think like it and if anyone knows what will be our situation. I told none will know if she does not tell anyone as we are alone. She told no and don`t think like that and I requested again and again holding her hands. I again pleaded but she removed her hand and said no. I couldn't control myself and I suddenly knelt down and caught her feet and begged to allow once. She was opposing and requesting to go out, " please go out, this is not correct. " I was begging her to co-operate me since I lost my control. She has fantastically shaped body and beautiful fragrance of her body making me more eroatic. I told her that it will be only our secret and no one will know. I confessed everything to her that I used to like her sexually since I saw her and I told her as she was living alone and she is a divorcee too and as since she is single and she is such a sexy women why she will not allow me to have her once? Why she is wasting her sexy body like it? I told sex is divine even though it will be incest in this situation I felt it is not wrong. I told she also will be having sexual desire and why she wants to suppress it? She kept silent and I went on pleading but I told only if she allows with full mind I will do anything. She told she is like mother to me and how can think of it? I told honestly I feel she is very sexy and I fantasize and masturbate thinking of her. I again told if she still does not want to agree I told I just want to see her naked and I will masturbate looking at her. or else please masturbate me at least with her hand. I told I am believing I am also helping her by doing so. But she gave me the look trying to say “no”. She replied that she did not want such things. She asked me to leave her house immediately. But I was in no mood for that so I moved toward her and moreover the fragrance was very attractive. She said. No,. Stop .This is not right. Go away. I said,” Please Sukanya please, this time only,” I begged and again hugged. Then I tried to touch her but she resisted. She was resisting and I forced and tried to touch her ass over the saree. She pushed me and even tried slapping as well as shouting but I held her hand and pulled her towards me and hugged her tightly saying in her ears that “Please don`t make me apply force, I do not want to rape you just I want to make love to you only once please agree or else, because today I won`t let you go.” With this I released her.
She tried her best to convince me but I was strong, and after a good 45 minutes of discussion, she finally told me that “really if I really wanted to do this”, for which I said “YES” and then she said that she is ready for it. As soon as I heard that sentence, I went close to her. She immediately went back. again said if to me if I will not feel guilty afterwards? I told I don't feel guilty. She asked me do what you want to do? But also said " do it only oral, no physical sex.” She made me promise not to tell anyone at all. I was overjoyed listening to this and said “yes”. So I told her “I want to see her naked.” And with that I wasted no time in removing her saree, blouse bra and petty coat and she was not wearing any panty. She was a marvelous sensual beauty and I caressed, kissed, licked all over her body squeezing her breast, thighs and buttocks. I was sucking her lips and boobs hard and hard but she never responded to anything she just kept her eyes closed and was standing to vent of lust. I told I wanted her lust and not only body and I want her to remove my cloths and be passionate. She did remove my cloths but was not in her elements. Then I went down to her and then I sat and she was standing, she suddenly pushed my head away from her pussy telling it is full of hair, but I forcibly sucked it. It was fully hairy and she had not trimmed in recent past. Hairs went in my mouth but I managed to arouse her. Wow !! What a experience, I was having at that time. I was kissing and sucking her cunt. I kissed her entire hairy pussy and was squeezing also. She adjusted her legs to squeeze in a better way. A flow of pussy juice is coming and I drank all. While I was licking her for 20 minutes I heard a sudden voice and so more fluid came and I understood that she got orgasm. I drank it fully without wasting any single drop. She was now more exited. I saw juice coming out from her cunt. I started finger fucking, I licked her for 10 minutes and asked her to suck my pennies. She refused to take my pennies in her mouth but slowly she started pushing my head to her pussy and gyrated her hips. She started mourning and was telling me to stop. After sometime I stopped and suddenly she pulled me up and kissed me passionately. I gave my cock to her hand she touched and then caught and moved up and down for some time. she was looking exhausted but now I once again told her to suck my cock and she again refused so I again started seducing her by putting my finger in her cunt and locking her lips with mine. Again she aroused and this time she allowed me but asked to stop all this after that not to go ahead, I immediately agreed and she then bent down and sucked my erection stroking with her hand. I was mourning and was asking her to do it slowly. She started enjoying the exercise. After a good sucking of 15 minutes she removed my cock from her mouth and stood up. I haven`t cum yet. She stood up and told me looking deeply into my eyes” It’s enough for now, I gave you what you needed now no more please…let stop this.” I unwillingly said “OK as you wish, Thank you for all this, I really enjoyed it and hope you too enjoyed this. I won`t go any further without your wish.” We were looking to one another when I held her waist and pulled her towards me, she too caught my lips and started sucking. She neither allowed me to talk our tongues were locked. After sometimes she told me to follow her to her bed room and have some rest. I moved to her bedroom and lay down on the bed. While she took her clothes and moved to the adjacent room. I was still was lying naked. I saw her coming to the bed room with my cloths, she was again looking hot and sexy in that dress. She still was wearing the same dress. After putting my clothes on the chair in the room she lay besides me on the bed and told me to take rest. Seeing this I again got aroused and without any hesitation after 5 minutes I embraced her and kissed her, she told me “it is not right please stop. Control yourself please. We had it before you remembered.” I said “Please one time please” and with that I kissed her on her lips then then went down and kissed her stomach. Then I opened her saree. She resisted. I did it forcefully and pulled and removed she was now in her black petticoat and white blouse. After 10 minutes kissing I tried to open her blouse she pushed me strongly. After 10 minutes I opened her petticoat and put my head inside her petticoat and I started to squeeze. Her resistance is weak and after sometime she started to adjust for me. I squeezed 15 minutes. I understood she is enjoying and I started to remove her blouse. After unhooking the blouse buttons, she removed it herself. Now she was in bra and petticoat. I hugged her and she hugged me also. Then I removed the bra and sucked her nipples for 20 minutes. She got aroused and it was very interesting. A romantic smile came from her face. It aroused me highly. I pulled her petticoat, and untied the petticoat rode, and I removed. Now she and I were fully naked. I squeezed her pussy again and I told her to take my cock into her mouth. She refused again. I compelled again and again. At last she took my cock into her mouth. We were in 69 positions for 20 minutes. She got more aroused and sucked speedily. I licked her ass hole for 5 minutes. It is so tasty. At last she too sucked my ass hole. . I started to finger fuck her in many angles while licking and sucking too. She was breathing heavily. I was in the throes of pleasure. I started finger jerks slowly for which she started responding. I slowly increased my finger pace, due to which lot juice was coming out from cunt. She was mourning badly and I went on increasing my speed. She responded very positively and we both got orgasm at the same time. She drank my juice and I cleaned her pussy clearly and nicely. After 10 minutes we separated from the wonderful 69 position. We both were satisfied with this exercise and slept in each other's arm for some time. After half an hour we got up. I kissed her. I wanted to have one more session with this beautiful lady. But she didn't allow me and put on all her clothes and said, "I wanted you leave now". I told her “When will be our next time," but she said no need for that and requested never try to meet her again and no one should know about this. I was surprised with her words and said " I am sorry, but I really admire you since I wasn`t satisfied with the first time so I have to do this second time again". She didn’t say anything and told me to leave her home immediately. I left her home taking my materials thinking that still I was unsatisfied as she haven`t allowed me to use my cock for fucking her. But that is OK because I will get her another time.

Dementia

Here a person tends to forget things happened hours back though they may appear absolutely normal. They can`t properly comprehend the situation. This generally happens wit people in their late sixties or after. If left untreated, such persons can have problems even in performing their essential daily chores gradually. The commonest form of dementia is the Alzheimer`s disease.

How to Use the Simple Magic of Mantrams to Command your Superconscious Mind

"There is a slight difference between the words mantra and mantram. Both are taken from a Sanskrit word meaning instrument of thought. The difference is this: a mantram is a vocalized instrument of thought, while a mantra is silent."

Whether you realize it or not, you create and shape your life with your thoughts. All things that become part of your physical reality are first created in the mind from the raw material called thought. Because it is an instrument of thought, a mantram is a tool which you can use to help shape your life as you wish it to be.

Now, in order to use mantrams to your advantage, you need to first understand the mind and how it works. Nowadays, the term subconscious mind is one that's frequently heard but seldom understood. Instead of subconsciousness, the lamas use a word that could be translated as superconsciousness -- consciousness of a higher order. The job of the superconscious mind is to take thought, which is pure energy, and give it physical shape in the material world.

Whole books could be written on the subject, but just now the important thing for you to remember is this: your superconscious mind is a willing and eager servant whom you command by way of your thought patterns.

When you think a thought, you issue a command. Your servant obeys by manifesting the thought in the physical world where it becomes the things and events in your life. Thus, physical reality is a mirror of your thought patterns. Change your thought patterns, and you change the reflection in the mirror. In other words, you change your life.

This concept, as simple as it is, is a stumbling block for many people. They point to some unhappy or even tragic event in their lives and refuse to believe that they could have created it with their own thoughts.

But if you examine your thoughts closely, you're likely to discover negative patterns competing with positive ones. In one breath you'll say, "I want to achieve happiness." But in the next breath you'll give yourself a thousand and one reasons to be unhappy: your job is stressful; the weather is unpleasant; bills are piling up; you're overweight; the neighbors are noisy; you are late for an appointment; and on and on. So while your stated goal is happiness, your thoughts are working overtime to create just the opposite.

A mantram is something you can use to unify your thought patterns and bring them into alignment with your highest and best desires. To start using this powerful tool, you must first clearly identify the rewards which life is to deliver to your doorstep.

A Very Simple Exercise to Unify Your Mind

There's a very simple mental exercise that can help you accomplish this. It takes only a few minutes, so I suggest that you repeat it every month of so. Sit down and make a written list of the things you desire most. Don't reason as to what you ought to want. Instead, jot down your desires quickly, including everything that comes to mind.

Now examine your list carefully and ask yourself what rewards each of your stated desires must bring you. The rewards are what you're really after, so write them down also. For example, if you wrote, "I desire a better job," what you really want are the rewards of a better job. Maybe you want the fulfillment that comes from putting to good use special talents and training you have. Perhaps you want a bigger paycheck and the feeling of security that comes with that. Or maybe you want the pleasure of working in a friendly, relaxed environment.

The rewards you want should always be expressed in terms of feelings. Feelings, both bitter and sweet, are the fruits of your lifetime experience. They are the prize. When you depart this world,you leave behind your material treasures. But your feelings remain with you always. So choose with care those which you wish to have as lasting companions.

Now review your list of desires and the rewards you wish to achieve. Read it top to bottom, and as you do, search for just two or three words or phrases to summarize everything. This may seem impossible at first. But once you look closely, you'll see groups of seemingly different desires and rewards all aimed to a common goal. Separate your desires into two or three such groups and find a word or phrase to capsulize each one. To use a simple example, if you desire a better house, an expensive automobile, and a new wardrobe, the fundamental goal behind all three is abundance or prosperity.

Create a Short, Simple Command For Your Superconscious

By now you should have a clear picture of your fundamental goals, so put them all together and state them in a brief command. Make the command positive, short, and to the point. For example, "I demand happiness, power, and prosperity right now." And there you have it. When your command is spoken aloud, it becomes a mantram, or plainly stated, a device you can use to stimulate your superconscious mind into action."

The word power is a good one, because it will help bring about health, strength, and vitality in your physical body. And on a mental level, it will empower you to become master of your own destiny. "Right now" at the end of your command tells your superconscious mind when you want things to happen: NOW. It tells your superconscious mind to get busy immediately manifesting your desires

How to Use Your Mantram

Now that you have a mantram, putting it to use is as simple as can be. All you need to do is speak it aloud with conviction. Don't be timid. Feel the power of your voice and speak as if you are commanding a magic genie who will bring you whatever you desire. Once you have spoken your mantram aloud with unwavering conviction and resolve, you've done all that's needed.

Speak your mantram just before going to sleep at night and upon waking in the morning. Then form the habit of repeating it at regular intervals throughout the day. If you find yourself in front of a mirror, gaze directly into the reflection of your own eyes and repeat your mantram with firm confidence.

Then, as you go about your daily life, pay close attention to all the things you think and say. Be alert for negative thoughts or words that will send conflicting commands to your superconscious mind. They will undo the positive force of your mantram, so when you detect them, stop, take a deep breath, and cancel the negative thoughts or words by speaking your mantram with steadfast resolve.

Of course, if you are in the presence of other people, you can't all of a sudden blurt out, "I desire happiness, power, and prosperity right now!" In such a case, I would suggest that you use a mantra. All that's needed is to repeat your mantra inwardly and contemplate the meaning of the words. Since it isn't reinforced by the power of the voice, a mantra isn't quite as effective as a spoken Mantram, but it will get splendid results nevertheless.

Focus on the End Result

Whether you're using a mantram or a mantra, an important thing to remember is this: when you command the superconscious mind, you must focus only on the end result which you desire. Never try to dictate how superconsciousness will accomplish its miracles.

The superconscious mind is far more clever and resourceful than you can possibly imagine. If it is headed off in one direction, it is not discouraged and does not give up, for it knows that there are ten thousand other ways to achieve a desired goal. If, through your own thoughts and preconceptions, you try to tell the superconscious mind how to do its work, you will only limit its options and restrict the magic which can unfold.

The superconscious realm of your mind is a magnificent thing. It takes great delight in working to accomplish literally anything you desire. Desire is a very strong force, and when you use it to stimulate the superconscious mind into action, it will be thrilled to bring you your heart's desire in ways you never dreamed possible.

Another thing you should know is this: the superconscious realm of the mind does not judge your thoughts before it responds to them. It does not differentiate between pain or pleasure, sorrow or happiness, grief or joy. A better way to state it is, no feelings or emotions are pleasant or unpleasant to the superconscious mind. Its job is to transform thought patterns into matter -- all thought patterns. And it couldn't possibly do the job it is meant to do if it were to first judge your thoughts good or bad, happy or unhappy, worthy or unworthy.

In short, the wonderfully simple secret which can help everybody achieve whatever they desire is this: change your thought patterns, and you change your life. If you think thrilling thoughts, the superconscious mind will flood your life with thrilling things, instead of the miserable things in life.

Five Deadly Sales Letter Mistakes

To be effective your sales letter must be opened, read, believed and acted upon. In order to do this it must attract attention, warm the interest of the reader, create a desire for your product or service and cause your prospect to take positive action.

An effective sales letter, not surprisingly, achieves the same objectives as an effective salesperson. And just as there are certain mistakes a salesperson wants to be sure to avoid in the selling process, the same holds true for the writer of sales letters.

So today I present Five Deadly Sales Letter Mistakes. Eliminate one or more of the common blunders described here and it's a good bet your response rates will improve.

Deadly Sales Letter Mistake # 1 -- Writing Your Letter For the Hundreds or Thousands of People You Will Be Mailing It To Instead of One Special Person. One sure way to generate an apathetic response to your sales letter is to write for the group or list of people you will be mailing it to.

Approaching your letter with a "crowd mentality" instead of focusing in on a single, real, living, breathing prospect will greatly impair the ability of your letter to make a genuine connection with the reader.

The sales letter is the most personal, one-to-one form of advertising there is. As is often said, it's the only form of advertising that begins with the word "dear." So it should read like one person sitting down writing to one other person. And here's a crystal clear example of exactly what I mean by that statement. It's from a letter by the brilliant copywriter and non-pareil advertising man, Maxwell Sackheim:

"Thank you very much for having written to me for my latest catalog. A copy is being sent to you in another envelope and should reach you in a day or two.

"When my catalog arrives I hope you will give it as friendly a welcome as if I were visiting you myself. I've tried to put into it just the words I would say to you if you were to come here personally, or if I were to come to your home and spend an evening with you."

Deadly Sales Letter Mistake # 2 -- Thinking that Your Prospect Won't Read a Long Letter. The key question is, what makes for a long letter? To which the answer is, any letter that is uninteresting is a long letter! Even the one-page letter that many salespeople and amateur marketers arbitrarily limit themselves to can seem long.

For example, a number of years ago Kevin Costner made an interminably boring and bloated movie entitled Waterworld that the critics panned and audiences ignored. On the other hand, Stephen Spielberg's inspiring and unflinching film about the Holocaust, Schindler's List, was more than three hours long and it was a huge critical and financial success.

Here's my point: People read long books, take long trips, and watch long movies and plays. And evidence abounds that people read long letters. But people won't read boring letters, dull letters, obviously self-serving I-me-we-product-oriented letters.

Offer the right product or service at the right price to the right audience and if you have enough to say and say it interestingly enough…you can make a five-page letter pull a better response than a two page letter.

Deadly Sales Letter Mistake # 3 -- Being a Slave to the Formal Rules of Correct Grammar. When you were in school, teachers and professors were paid to read your work and they dutifully corrected your writing according to the formal rules of grammar.

In the real world it's a different story. When writing a sales letter you want your work to have a conversational readability to it. And in most instances that means writing in an informal style. Because that's how the vast majority of buyers and sellers communicate with one another.

As a result, you'll break a number of formal grammatical rules. You'll start sentences with "and" or "but." Instead of complete sentences you'll sometimes use a sentence fragment. But that's OK. And every now and then you'll dangle a participle or end a sentence with a preposition.

If all of this seems totally against the grain consider this true story. Winston Churchill, a Nobel Prize Winner for literature, was corrected by one of his proofreaders for ending a sentence in a preposition. To which Mr. Churchill replied, "That is the type of nonsense up with which I will not put!"

Your objective is to generate a lead or advance or close the sale. Not one of your prospects is getting paid to read your letter. This time your "grade" will be determined by how well people respond.

Save Yourself! How to Stop Being a Martyr-preneur

One of the pitfalls of being an entrepreneur is trying to run the business entirely on your own. While only you may be able to get the job done to your standards of perfection, you will eventually burn out if you keep trying to do it all yourself.

Entrepreneurs are notorious for doing everything themselves. They—I should say, we—stake our lives on our businesses. Overriding all other mottos and mantras for us seems to be “If you want something done right, do it yourself.”

And how often we prove ourselves right on that one. We hire assistants or employees and entrust certain tasks to them, only to discover sooner or later that their work just didn’t meet our standards of perfection. We end up redoing the work ourselves and ruing the day we turned the job over to someone else to begin with.

This is the definition of a martyr-preneur: The entrepreneur who practically kills themselves doing everything on their own to meet their standards of perfection.

What’s wrong with that? you may be asking.

What wrong with that is the “practically killing yourself” part.

If your business can’t survive without you, then how do you expect your business to survive without you?

I know that question is filled with redundancy, and the answer seems so obvious. But most of us entrepreneurs are so focused on our business that we miss—or choose to ignore—this most obvious paradox. Our businesses rely so much on us that we are willing to do anything for our businesses, even at the expense of our own health and wellbeing.

Some people take pride in being a martyr-preneur. They don’t even have to have their own business to be one. You know who I’m taking about: the person who constantly has to one-up you on how much work they have and how stressed they are. The more work they have and the more stressed they are, the more important they feel. But they’re usually not very happy. And, with all that stress, the work they do usually isn’t so great.

For actual entrepreneurial types, it’s even easier to become a martyr-preneur. Our standards are so high, and we are so motivated to make everything “just right” that we often slip out of entrepreneurship and slide right into martyr-preneurship. We insist that our high standards are the only possible standards. We are quickly frustrated by other people’s opinions and timetables. We can’t tolerate any deviation from our own mission and objective.

And so we try to do it all.

Until we just can’t anymore. That’s the thing about being a martyr-preneur: By definition, you burn out. You burn out physically, mentally and possibly even financially.

But you don’t have to be a martyr-preneur. You can save yourself!

The two most important things you can do to stop being a martyr-preneur and avoid entrepreneurial burnout are taking care of yourself and getting help.

1. Take care of yourself

As much as we take care of our businesses, we entrepreneurs are loathe to take care of ourselves. It often feels like a waste of precious time to do something for ourselves at the expense of our business. But it’s not at the expense of our business! Ignoring our own physical, mental and spiritual needs causes the greatest expense to our business.

Here is a fun and easy way to take care of yourself every day: Create a self-care jar. Take a dozen or more scraps of paper. On each piece of paper, write down a fun and/or relaxing activity that you can do in 15 minutes. Put all the scraps of paper into a jar. Now here’s the tough part: Every day, draw a piece of paper from the jar and do that activity.

If you end up not liking that activity, get rid of it. If you enjoy it, put it back in the jar for another day.

Here are some activities you might want to put in your self-care jar:

Read a non-work magazine
Take a walk
Meditate
Drink a cup of hot tea in silence
Read a fluffy book
Call a friend (and don’t talk shop!)
Dance
Watch a silly video on YouTube
Read a comic book

The point of these activities is not to boost your brain but to reduce your stress. So pick activities that are calming and relaxing or else silly and funny. Laughter is a great way to reduce stress!

2. Get help

Deep down, you know that you can’t do it all yourself. So get some help!

As an entrepreneur, you need to focus on strategic planning and on doing your actual job. You don’t need to be the one to do every job associated with your business. And you don’t need to be the only one responsible for every household job. Maybe you’ve hired employees in the past and had a bad experience. If you want your business—and yourself—to survive, then you’re going to have to hire some help. Hire a virtual assistant or an actual employee. Delegate the tasks that drain you. Hire someone to clean your home. If you don’t have the cash flow to hire actual people, then find freelancers or barter with other people.

To make the experience a good one this time, be very clear with yourself and with them about the job description and your expectations. Remember that no one is as invested in your business as you are. But you can still get good people to do great work for you. You just have to be clear and direct. Write down a job description, as well as milestones and metrics.

Share them with your new hire. Then stick to them!

I hope these ideas have inspired you to avoid becoming—or stop being—a martyr-preneur. Taking care of yourself does not take away from your business. Taking care of yourself helps expand your business.

How to Create an Offer Your Prospects and Customers Can’t Refuse

Do you know what the two most important parts of any marketing or advertising piece are?

The first one is easy—the headline. But the second one is tougher. Because unless you’ve studied copywriting, you’d be hard-pressed to guess. Yet it can make or break your entire promotion…

The second most important part of your marketing and advertising is the offer.

Think about it. If you want to tons of sales, you really do have to make people an offer they can’t refuse. Because even the most powerful call to action won’t work unless your offer is practically irresistible.

Let’s look at a few examples...

Which one is the better offer?

OFFER A – Sign up for our Free newsletter.

OFFER B – Sign up to receive your Free copy of “The 7 Deadliest Small Business Marketing Sins…Are You Guilty?” and have Bright Ideas for building your business sent to your inbox each week.

OFFER A – Call 867-5309 for your complementary consultation.

OFFER B – Be one of the first 10 business to call 867-5309 and receive a no-cost “Smart Business Tax Strategies Review” (a $500 value) that shows exactly how you can save up to $5000 on your federal taxes.

OFFER A – Just click on the button below to buy your very own Garden Mole today.

OFFER B – Try the Garden Mole for FREE. If you’re thrilled with the results, keep it and we’ll bill your credit card. If not, just send it back within 30 days and you won’t be charged a penny.

Anatomy of an offer they can’t refuse

Regardless of what you’re selling—and even if you’re giving something away—there are four things that go into creating a really effective offer. If your offer doesn’t have any one of these, chances are it’s not going to generate the results you’re after.

1) You need to offer something your client wants, not just something you think they need (or something that’s easy for you). Keep in mind, of course, that what people want and what they need are rarely the same thing.

2) Prospects must to be able to understand, right away, why they would want it (This is that “What’s In It For Me?” or WIIFM factor us marketers talk about all the time). After all, if there’s no clear benefit to them, why would they bother taking the time or spending the money?

That’s why just offering a free consult or a free newsletter isn’t very effective anymore. We’re all far too busy to go for those generic offers. You need to promise something more compelling (see #1).

Besides, these days most people think ‘free consult’ means ‘time-sucking sales pitch’ anyway. So that offer is pretty much a waste of space.

3) It has to have more value then risk. Part of this is price. But this is also where bonuses, free reports, cost comparisons, free trials, and money-back guarantees come in. They all either add value or reduce the risk. And they’re all part of the offer.

4) They need a good reason to take action now. People are super busy. So if they don’t take action right now, they’re likely to procrastinate then forget all about your offer. That means you need to give folks incentive to act immediately. Think limited availability, limited time offer, early bird rates, special bonuses, emphasizing why waiting would be worse, etc.

Just make sure if you do a promotion with limited availability or a limited time offer that it’s true. If you don’t stick to the promise made in your offer your credibility will go out the window. And the next time you say you only have five available it’ll be like the little boy who cried wolf.

A classic example of a highly effective offer...

Remember the old Ginsu knives commercials? Those knives seemed like a pretty good deal all on their own…But wait, there’s more. For one low price you also get the knife holder, the sharpener, the insta-chopper, and the kitchen sink.

And, if you act right now, they’ll even throw in a special salad spinner as a special bonus.

As if that wasn’t enough to convince you, they also included a money-back guarantee.

Talk about a lot of value for little risk, and a good reason to act now. If you were in the market for a new set of knives, how could you resist?

So next time you get ready to promote a product or service, don’t just stick your contact info in there and hope for the best. Make ‘em an offer they can’t refuse!