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Thursday, June 30, 2011

70 Ways to Increase Your Brain Power



70 Ways to Better Brainpower - (In no particular order.)

1. Breath deep. More air in means more oxygen in the blood and therefore in the brain. Breath through your nose and you'll notice that you use your diaphragm more, drawing air deeper into your lungs. Several deep breaths can also help to relax you, which is conducive to clearer thinking.

2. Meditate. A simple meditation you can do right now is just closing your eyes and paying attention to your breath. Tensing up your muscles and then relaxing them to start may help. When your mind wanders, just bring your attention back to your breath. Five or ten minutes of this will usually relax you, clear your mind, and leave you more ready for any mental task.

3. Sit up straight. Posture affects your thinking process. Prove it to yourself by doing math in your head while slouching, looking at the floor and letting your mouth hang open. Then do the mental math while sitting up straight, keeping your mouth closed and looking forward or slightly upwards. You'll notice that it's easier to think with the latter posture.

4. Phosphotidyl Serine (PS). This supplement has been shown in clinical studies to increase lucidity and rate of learning. It activates cell-to-cell communication, helps regulate cell growth, improves the functioning of the special receptors found on cells, and prepares cells for activity. In other words, it can help your brain power. It's also thought to reverse memory decline. Phosphatidylserine has no known adverse side effects.

5.Vinpocetine. This extract, derived from an alkaloid found in the Periwinkle plant, is used as a cerebral vasodilator. It increases blood flow to the brain, which improves its oxygenation and thereby increases mental alertness and acuity. Research suggests it may also be the most powerful memory enhancer available to date.

6. Gingko Biloba. The leaves of this tree have been proven to increase blood flow to the brain. The trees are often planted in parks. My friends and I used to eat a few leaves when we wanted a brain boost. It is also inexpensive, if you buy the capsules or tea at any health food store.

7. Saint John's Wort. This is a common weed that may be growing in your yard. Although it's brain enhancing qualities are less documented (studies do show it's usefulness for treating long-term depression), many people swear by it's temporary mood-elevating effect, and our brains tend to function better when we are happy. It is inexpensive, but I used to just collect it in the yard and make tea of it. (Hyperacum Perforatum, if you want to look it up by it's botanical name.)

8. Good thinking habits. Just use a problem solving technique for several weeks and it will become a habit. Redesign everything you see for a while, and that will become a habit. You can develop many good thinking habits with some effort, and then be more resourceful effortlessly from that point on. Use the power of habit.

9. Use dead time. This is time that is otherwise wasted or just under-utilized. Driving time, time spent in waiting rooms, or even time spent raking your yard can be included in this. With a tape player and a trip to a public library, you can start to use this time to listen to books-on-tape. You may spend 200 hours a year in your car. What could you learn in that time?

10. Learn a language. Learning a new language has been shown to halt the age-related decline in brain function. It also introduces your mind to new concepts and new ways of looking at things (in English we are afraid, whereas in Spanish we have fear). It is one of the best brain exercises.

11. Rosemary. This common herb may have an effect on the brain when the scent is inhaled. We are waiting for the research, but some people swear that just sniffing rosemary wakes up their brain. It seems safe, so if you have rosemary in your spice rack, give it a try.

12. Mindfulness exercises. Concentration and clear thinking are more or less automatic once you remove distractions. Learn to stop and watch your busy mind. As you notice things that are subtly bothering you, deal with them. This might mean making a phone call you need to make, or putting things on a list so you can forget them for now. With practice, this becomes easier, and your thinking becomes more powerful.

13. Write. Writing is good for your mind in a number of ways. It is a way to tell your memory what is important, so you'll recall things more easily in the future. It is a way to clarify your thinking. It is a way to exercise your creativity and analytical ability. Diaries, idea-journals, poetry, note-taking and story-writing are all ways to use writing to boost your brain power.

14. Listen to Mozart. In a study at the University of California, researchers found that children who studied piano and sang daily in chorus, were much better at solving puzzles, and when tested, scored 80% higher in spatial intelligence than the non-musical group. In another study, 36 students were given three spatial reasoning tests on a standard IQ test. Just before the first test, they listened to Mozart's sonata for Two Pianos in D Major, K. 448 for ten minutes. Before the second test, they listened to a relaxation tape. Before the third, they sat in silence. The average scores for all 36 students: 1st test: 119. 2nd test: 111. 3rd test: 110. A nine-point boost from Mozart!

15. Develop your intuition. Intuition can be an important part of brainpower. Einstein and others have relied heavily on their intuitive hunches. See Chapter 25 for tips on how to develop your intuition.

16. Avoid foods that cause subtle allergies. These can include wheat, corn, peanuts and dairy products. Watch yourself to see if you have a problem with any of these. They cause digestive problems and brain fog in some people.

17. Sleep better. As long as you get a certain amount of sleep - probably a minimum of five hours - the quality seems to be more important than the quantity. Also, short naps in the afternoon seem to work well to recharge the brain for some people.

18. Caffeine. The research shows higher test scores for students who drink coffee before major exams. My chess game gets better. In other studies, it has been shown that too much caffeine leads to poorer quality decisions. Caffeine affects individuals differently, and has some nasty long-term side effects for some of us, but short-term - it works!

19. Avoid sugar. Any simple carbohydrates can give you "brain fog." Sometimes called the "sugar blues" as well, this sluggish feeling makes it hard to think clearly. It results from the insulin rushing into the bloodstream to counteract the sugar rush. Avoid pasta, sugars, white bread and potato chips before any important mental tasks.

20. Hypnosis audios. The power of suggestion is real, and one way to use it is with hypnosis tapes, CD's or downloads. This type of brain "programing" has more evidence for it than subliminals.

21. Speed reading. Contrary to what many believe, your comprehension of material often goes up when you learn to speed-read. You get to learn a lot more in less time, and it is definitely a good brain exercise.

22. Exercise. Long term exercise can boost brainpower, which isn't surprising. Anything that affects physical health in a positive way probably helps the brain too. Recent research, though, shows that cognitive function is improved immediately after just ten minutes of aerobic exercise. If you need a brain recharge, you might want to walk up and down the stairs a few times.

23. Imaginary friends. Talking to and getting advice from characters in your mind can be a great way to access the information in your subconscious mind. Imagine a conversation with a person who has a lot of knowledge in the area you want advice in.

24. Develop your creativity. Creativity gives power to your thinking. Raw computation can be done by computers now, but humans provide the creative thought that shapes our world. See Chapter 24 for tips on developing your creativity.

25. Learn more efficiently. When you decide to learn something, take notes from the start. Leave each "learning session" with a question or two in mind, to create anticipation and curiosity. Take short breaks, so there will be more beginnings and endings to your studies (Things learned at the beginning or ending of a class or session are remembered better).

26. Use techniques for clear thinking. Cluttered rooms and offices can contribute to cluttered thinking. Organize a space for mental work. Sigh, stretch, and take a deep breath before you start on a tough mental job. Plan some distraction-free time for brainstorming.

27. Brain wave entrainment. The newest brain wave entrainment products are powerful tools for altering your brain function. Some will almost immediately relax you, while others will put your brain waves in a pattern that is most conducive to analytical thinking.

28. Creatine. This is a compound found in meat, used by athletes to help build muscle. Now the evidence is here to show that it helps your brain as well. Proceedings B , a journal published by the Royal Society reports that the research showed improvement in working memory and general intelligence resulting from creatine supplementation. The dose used in the study was 5 grams per day. This is about the level used to boost sports performance, and is as much as you'd normally get in four pounds of meat, according to lead researcher Dr. Caroline Rae.

29. Talk. Talking is only good for the brain if you are actually exercising it, of course. Try explaining something that you don't understand very well to a friend, though, and you'll notice that the process of explaining will help you clarify your understanding.

30. Do something you enjoy. This is a way to both lower stress and rev up your brain. The key is to do something active. Watching TV doesn't count. Whether it is playing Scrabble or building birdhouses, when you are actively engaged in an activity that you enjoy, you worry less about things and you start to think better.

31. Adjust your beliefs. Believe you are smarter, and you'll become smarter. For this, affirmations may work, but even better is evidence. Make a note of your successes. Tell yourself, "Hey, that was really creative," when you do something creative. When you have a good idea, make a note of it. Gather the evidence for your own intelligence and you'll start to experience more of it.

32. Brain exercises. Do math in your mind while driving. Think of a new use for everything you see. Regular use of the brain has been shown to generate new neuronal growth, and even halt the decline of mental function that often comes with age.

33. Learn new things. This is another way to exercise the brain. It can also be done with little time investment if you use books-on-tapes while driving.

34. Walk. Exercise has been shown to benefit the brain, and walking is one of the best exercises for many. It is low impact, and the rhythmic nature of it seems to put you in a state that is very conducive to clear thinking. In fact, carry a tape recorder with you to take notes, and a twenty minute walk can be a great way to solve problems.

35. Model others. Find others that are creative, intelligent, or very productive. Do what they do, and think what they think. This is a key principle of neuro-linguistic programming. Be careful about taking their advice, though. Successful people often don't really understand why they are successful. Do what they do, not what they say.

36. Eat fish. Eating fish actually speeds up brain waves, and improves concentration. Researchers have also found an almost perfect correlation between intake of fish and lowered levels of depression in the various countries of the world. The U.S. has 24 times the incidence of depression as Japan, for example, where fish intake is much higher.

37. Avoid unnecessary arguments. When you defend a position too vigorously, especially when it is just to "win" the argument, you invest our ego into it. This is not conducive to the easy acceptance and use of new information. In other words, you put your mind in a rut, and you dig it deeper with each argument. Debate can be a valuable thing, but when the ego takes over, the mind closes a little. This is not a recipe for better thinking.

38. Laugh. The release of endorphins caused by laughter lowers stress levels, which is good for long term brain health. Laughter also tends to leave you more open to new ideas and thoughts.

39. Play. Stimulating the brain causes measurable changes in the structure of the brain. New connections are made and new brain cells are grown. Intellectual play, as well as any playing that involves hand-eye coordination stimulates the brain.

40. Do puzzles. Crossword puzzles, lateral thinking puzzles, and even good riddles are a great way to get brain exercise. You can work on them while waiting for a dentist appointment, or on the bus, if you are short on time.

41. Sing. When you are alone in your car, try singing about something you are working on. This taps into and exercises your right brain. Have you ever noticed how it is easier to rhyme when you sing than when you just speak or write? This is because the right brain is better at pattern recognition. By doing this brain exercise regularly you can train yourself to tap into the power of the right brain. This will make you a more effective problem-solver. If you doubt the distinction between the hemispheres of the brain, look at how stutterers can stop stuttering as soon as they start singing. Try it.

42. Nuts. University students in Brazil and other South American countries often eat several Brazil nuts before an exam, believing they are good for their mental power. The evidence is starting to confirm this. Other nuts that have minerals and amino acids that are beneficial to the brain include almonds and walnuts.

43. Olive oil. High in mono-unsaturated fat, olive oil has been shown to improve memory. A cheaper alternative is canola oil, but this hasn't been studied much yet.

44. Vitamin supplements. In studies, children scored higher on tests when on a regimen of daily vitamin supplements. "Experts" will tell you that if you eat a balanced diet, you don't need supplements, which, given the culture here, is really just a sales pitch for vitamins, isn't it? Who eats a perfectly balanced diet?

45. Fiber. It isn't just what goes in, but what comes out that is important to brain function. Toxic build-up in the body and brain can cause "brain fog." People often report clearer thinking as one of the benefits of curing their constipation.

46. Self awareness. This may not seem important to brain power, but it is. When you know yourself better, you can avoid the usual effects of ego and emotion in your seemingly "rational" thinking. Or you can at least take it into account. Watch yourself, especially as you explain things or argue.

47. Motivate yourself. Motivation is as important to mental tasks as it is to any other. Learn a few simple techniques for self motivation. You can start with those in Chapter 8.

48. Avoid too much stress. Neuropsychiastrist Richard Restak, M.D., form the George Washington University School of Medicine and Health Services, sums up the research thus: "Stress causes brain damage." Long term stress has repeated been shown to hurt the brain, not to mention the rest of the body. Learn a few stress reduction techniques if you get stressed out often.

49. Get educated. Scientists have known for a while that the less educated get alzheimer's more frequently. Education in any area seems to make the brain stronger.

50. Avoid too much fat. In laboratory studies, animals consistently learn slower when they are on a diet high in fat. Type of fat may make a difference, so you may want to stick to using olive oil and other non-saturated fats. Saturated fats have been shown to actually stunt the growth of brain cells.

51. Eat less. Overeating has the immediate effect of redirecting more blood to the digestive process, leaving less for the brain. Long term, it can cause arterial obstructions that reduce blood flow to the brain permanently. In at least one study, rats on a restricted-calorie diet had more brainpower.

52. Avoid suspect foods. There is evidence that the following foods can be bad for your brain: Artificial food colorings, artificial sweeteners, colas, corn syrup, frostings, high-sugar drinks, hydrogenated fats, sugars, white bread, and any white-flour products.

53. Eat breakfast. When kids who didn't eat breakfast started to eat it, researchers found that their math scores went up a whole grade on average.

54. Avoid diabetes. The development of diabetes coincides with a dropping of IQ scores. In other words, if you want to maintain your brain power, follow your doctors dietary recommendations for preventing or treating diabetes.

55. Eat foods high in antioxidants. Antioxidants protect all your cells, including brain cells. Some of the foods highest in antioxidants include: prunes, raisins, blueberries, blackberries, garlic, kale, cranberries, strawberries, spinach, and raspberries. In one test, rats had age-related mental decline reversed by eating the equivalent of a 1/2 cup of blueberries per day.

56. Drink wine. In moderation, red wine can be good for the brain, it seems. It is rich in antioxidants, which protect brain cells. One glass per day for women and two for men is usually considered a safe and moderate amount.

57. Use alcohol in moderation. In a study at the University of Indiana School of Medicine, elderly light drinkers (fewer than 4 drinks per week) scored higher on tests of thinking abilities than non-drinkers. Those who drank 10 or more drinks per week scored lower. It is known that alcohol can kill brain cells, so moderation seems to be the key.

58. Folic acid. According to one study, 200 micrograms of folic acid, the amount found in 3/4 cup of cooked spinach, alleviates depression and reverses memory loss.

59. Potential brain foods. Other foods that may be good for your brain include: Avocados, bananas, lean beef, brewer's yeast. broccoli, brown rice, brussel sprouts, cantaloupe, cheese, chicken, collard greens, eggs, flaxseed oil, legumes, oatmeal, oranges, peanut butter, peas, potatoes, romaine lettuce, salmon, soybeans, spinach, tuna, turkey, wheat germ, and yogurt.

60. Vitamin E. Jean Carper, in researching her book, "Your Miracle Brain," found that many brain researchers are taking 400 I.U.s of vitamin E daily. It is an antioxidant, and reduces the clogging of blood vessels, including those going in the brain.

61. Vitamin C. Taken in the form of orange juice in a study at the Texas Women's University, vitamin C increased the IQ scores of children.

62. Selenium. 100 micrograms of selenium has been shown to be a mood-elevator. Your brain almost certainly functions better when you are in a better mood. Foods rich in selenium include Brazil nuts and garlic.

63. Alpha-lipoic acid. Alpha-lipoic acid (10 to 50 milligrams daily) improves memory and protects nerve cells.

64. Inositol. This is a safe and natural substance that is often grouped with the B-vitamins. It reduces stress and promotes clear thinking. It contributes to energy production, and so can "wake you up." Animal studies show a measurable increase in physical activity for up to five hours after taking it.

65. Huperzine A. This is a compound extracted from the Chinese club moss. Researchers both in Israel and the U.S. have used it to treat alzheimer's. It improves memory and learning an seems to be very safe.

66. Ask questions. This is a great way to keep your brain in shape. Just get in the habit of asking questions often, even if it is only in your own mind. Why are taller buildings better? what is the purpose of curbs? Ask anything that comes to mind, and ponder the possible answers.

67. Sniff basil. This another of the herbs that may be good for your brain. No studies yet, but many report a brain boost from smelling basil.

68. Temperature. Many people have noted that they think better at certain temperatures. In general, it seems that being slightly cool, but not uncomfortable, is most conducive to good thinking. Try experimenting on yourself to see what temperature works best for you.

69. Use systems. From the time I was ten years old, 12 x 49 was always (12 x 50) - 12. It's easier to figure in your head this way (588, by the way). I didn't get any credit for my personal algorithms then, but they are selling these shortcuts on late-night TV now, because they work. You can find your own easier ways to do mental math or other mental tasks, or read a good book on them.

70. Make a brainpower plan. It takes about twenty to thirty days of repetition to establish new habits, many psychologists will tell you. This means that when you create your plan for better brainpower, be sure you plan to use that new problem solving technique, or eat those new brain foods for at least three weeks. You can use many of the brain boosters here and get immediate results, but it is creating new habits that will give you the most brainpower.

70 Ways to Increase Your Brain Power



70 Ways to Better Brainpower - (In no particular order.)

1. Breath deep. More air in means more oxygen in the blood and therefore in the brain. Breath through your nose and you'll notice that you use your diaphragm more, drawing air deeper into your lungs. Several deep breaths can also help to relax you, which is conducive to clearer thinking.

2. Meditate. A simple meditation you can do right now is just closing your eyes and paying attention to your breath. Tensing up your muscles and then relaxing them to start may help. When your mind wanders, just bring your attention back to your breath. Five or ten minutes of this will usually relax you, clear your mind, and leave you more ready for any mental task.

3. Sit up straight. Posture affects your thinking process. Prove it to yourself by doing math in your head while slouching, looking at the floor and letting your mouth hang open. Then do the mental math while sitting up straight, keeping your mouth closed and looking forward or slightly upwards. You'll notice that it's easier to think with the latter posture.

4. Phosphotidyl Serine (PS). This supplement has been shown in clinical studies to increase lucidity and rate of learning. It activates cell-to-cell communication, helps regulate cell growth, improves the functioning of the special receptors found on cells, and prepares cells for activity. In other words, it can help your brain power. It's also thought to reverse memory decline. Phosphatidylserine has no known adverse side effects.

5.Vinpocetine. This extract, derived from an alkaloid found in the Periwinkle plant, is used as a cerebral vasodilator. It increases blood flow to the brain, which improves its oxygenation and thereby increases mental alertness and acuity. Research suggests it may also be the most powerful memory enhancer available to date.

6. Gingko Biloba. The leaves of this tree have been proven to increase blood flow to the brain. The trees are often planted in parks. My friends and I used to eat a few leaves when we wanted a brain boost. It is also inexpensive, if you buy the capsules or tea at any health food store.

7. Saint John's Wort. This is a common weed that may be growing in your yard. Although it's brain enhancing qualities are less documented (studies do show it's usefulness for treating long-term depression), many people swear by it's temporary mood-elevating effect, and our brains tend to function better when we are happy. It is inexpensive, but I used to just collect it in the yard and make tea of it. (Hyperacum Perforatum, if you want to look it up by it's botanical name.)

8. Good thinking habits. Just use a problem solving technique for several weeks and it will become a habit. Redesign everything you see for a while, and that will become a habit. You can develop many good thinking habits with some effort, and then be more resourceful effortlessly from that point on. Use the power of habit.

9. Use dead time. This is time that is otherwise wasted or just under-utilized. Driving time, time spent in waiting rooms, or even time spent raking your yard can be included in this. With a tape player and a trip to a public library, you can start to use this time to listen to books-on-tape. You may spend 200 hours a year in your car. What could you learn in that time?

10. Learn a language. Learning a new language has been shown to halt the age-related decline in brain function. It also introduces your mind to new concepts and new ways of looking at things (in English we are afraid, whereas in Spanish we have fear). It is one of the best brain exercises.

11. Rosemary. This common herb may have an effect on the brain when the scent is inhaled. We are waiting for the research, but some people swear that just sniffing rosemary wakes up their brain. It seems safe, so if you have rosemary in your spice rack, give it a try.

12. Mindfulness exercises. Concentration and clear thinking are more or less automatic once you remove distractions. Learn to stop and watch your busy mind. As you notice things that are subtly bothering you, deal with them. This might mean making a phone call you need to make, or putting things on a list so you can forget them for now. With practice, this becomes easier, and your thinking becomes more powerful.

13. Write. Writing is good for your mind in a number of ways. It is a way to tell your memory what is important, so you'll recall things more easily in the future. It is a way to clarify your thinking. It is a way to exercise your creativity and analytical ability. Diaries, idea-journals, poetry, note-taking and story-writing are all ways to use writing to boost your brain power.

14. Listen to Mozart. In a study at the University of California, researchers found that children who studied piano and sang daily in chorus, were much better at solving puzzles, and when tested, scored 80% higher in spatial intelligence than the non-musical group. In another study, 36 students were given three spatial reasoning tests on a standard IQ test. Just before the first test, they listened to Mozart's sonata for Two Pianos in D Major, K. 448 for ten minutes. Before the second test, they listened to a relaxation tape. Before the third, they sat in silence. The average scores for all 36 students: 1st test: 119. 2nd test: 111. 3rd test: 110. A nine-point boost from Mozart!

15. Develop your intuition. Intuition can be an important part of brainpower. Einstein and others have relied heavily on their intuitive hunches. See Chapter 25 for tips on how to develop your intuition.

16. Avoid foods that cause subtle allergies. These can include wheat, corn, peanuts and dairy products. Watch yourself to see if you have a problem with any of these. They cause digestive problems and brain fog in some people.

17. Sleep better. As long as you get a certain amount of sleep - probably a minimum of five hours - the quality seems to be more important than the quantity. Also, short naps in the afternoon seem to work well to recharge the brain for some people.

18. Caffeine. The research shows higher test scores for students who drink coffee before major exams. My chess game gets better. In other studies, it has been shown that too much caffeine leads to poorer quality decisions. Caffeine affects individuals differently, and has some nasty long-term side effects for some of us, but short-term - it works!

19. Avoid sugar. Any simple carbohydrates can give you "brain fog." Sometimes called the "sugar blues" as well, this sluggish feeling makes it hard to think clearly. It results from the insulin rushing into the bloodstream to counteract the sugar rush. Avoid pasta, sugars, white bread and potato chips before any important mental tasks.

20. Hypnosis audios. The power of suggestion is real, and one way to use it is with hypnosis tapes, CD's or downloads. This type of brain "programing" has more evidence for it than subliminals.

21. Speed reading. Contrary to what many believe, your comprehension of material often goes up when you learn to speed-read. You get to learn a lot more in less time, and it is definitely a good brain exercise.

22. Exercise. Long term exercise can boost brainpower, which isn't surprising. Anything that affects physical health in a positive way probably helps the brain too. Recent research, though, shows that cognitive function is improved immediately after just ten minutes of aerobic exercise. If you need a brain recharge, you might want to walk up and down the stairs a few times.

23. Imaginary friends. Talking to and getting advice from characters in your mind can be a great way to access the information in your subconscious mind. Imagine a conversation with a person who has a lot of knowledge in the area you want advice in.

24. Develop your creativity. Creativity gives power to your thinking. Raw computation can be done by computers now, but humans provide the creative thought that shapes our world. See Chapter 24 for tips on developing your creativity.

25. Learn more efficiently. When you decide to learn something, take notes from the start. Leave each "learning session" with a question or two in mind, to create anticipation and curiosity. Take short breaks, so there will be more beginnings and endings to your studies (Things learned at the beginning or ending of a class or session are remembered better).

26. Use techniques for clear thinking. Cluttered rooms and offices can contribute to cluttered thinking. Organize a space for mental work. Sigh, stretch, and take a deep breath before you start on a tough mental job. Plan some distraction-free time for brainstorming.

27. Brain wave entrainment. The newest brain wave entrainment products are powerful tools for altering your brain function. Some will almost immediately relax you, while others will put your brain waves in a pattern that is most conducive to analytical thinking.

28. Creatine. This is a compound found in meat, used by athletes to help build muscle. Now the evidence is here to show that it helps your brain as well. Proceedings B , a journal published by the Royal Society reports that the research showed improvement in working memory and general intelligence resulting from creatine supplementation. The dose used in the study was 5 grams per day. This is about the level used to boost sports performance, and is as much as you'd normally get in four pounds of meat, according to lead researcher Dr. Caroline Rae.

29. Talk. Talking is only good for the brain if you are actually exercising it, of course. Try explaining something that you don't understand very well to a friend, though, and you'll notice that the process of explaining will help you clarify your understanding.

30. Do something you enjoy. This is a way to both lower stress and rev up your brain. The key is to do something active. Watching TV doesn't count. Whether it is playing Scrabble or building birdhouses, when you are actively engaged in an activity that you enjoy, you worry less about things and you start to think better.

31. Adjust your beliefs. Believe you are smarter, and you'll become smarter. For this, affirmations may work, but even better is evidence. Make a note of your successes. Tell yourself, "Hey, that was really creative," when you do something creative. When you have a good idea, make a note of it. Gather the evidence for your own intelligence and you'll start to experience more of it.

32. Brain exercises. Do math in your mind while driving. Think of a new use for everything you see. Regular use of the brain has been shown to generate new neuronal growth, and even halt the decline of mental function that often comes with age.

33. Learn new things. This is another way to exercise the brain. It can also be done with little time investment if you use books-on-tapes while driving.

34. Walk. Exercise has been shown to benefit the brain, and walking is one of the best exercises for many. It is low impact, and the rhythmic nature of it seems to put you in a state that is very conducive to clear thinking. In fact, carry a tape recorder with you to take notes, and a twenty minute walk can be a great way to solve problems.

35. Model others. Find others that are creative, intelligent, or very productive. Do what they do, and think what they think. This is a key principle of neuro-linguistic programming. Be careful about taking their advice, though. Successful people often don't really understand why they are successful. Do what they do, not what they say.

36. Eat fish. Eating fish actually speeds up brain waves, and improves concentration. Researchers have also found an almost perfect correlation between intake of fish and lowered levels of depression in the various countries of the world. The U.S. has 24 times the incidence of depression as Japan, for example, where fish intake is much higher.

37. Avoid unnecessary arguments. When you defend a position too vigorously, especially when it is just to "win" the argument, you invest our ego into it. This is not conducive to the easy acceptance and use of new information. In other words, you put your mind in a rut, and you dig it deeper with each argument. Debate can be a valuable thing, but when the ego takes over, the mind closes a little. This is not a recipe for better thinking.

38. Laugh. The release of endorphins caused by laughter lowers stress levels, which is good for long term brain health. Laughter also tends to leave you more open to new ideas and thoughts.

39. Play. Stimulating the brain causes measurable changes in the structure of the brain. New connections are made and new brain cells are grown. Intellectual play, as well as any playing that involves hand-eye coordination stimulates the brain.

40. Do puzzles. Crossword puzzles, lateral thinking puzzles, and even good riddles are a great way to get brain exercise. You can work on them while waiting for a dentist appointment, or on the bus, if you are short on time.

41. Sing. When you are alone in your car, try singing about something you are working on. This taps into and exercises your right brain. Have you ever noticed how it is easier to rhyme when you sing than when you just speak or write? This is because the right brain is better at pattern recognition. By doing this brain exercise regularly you can train yourself to tap into the power of the right brain. This will make you a more effective problem-solver. If you doubt the distinction between the hemispheres of the brain, look at how stutterers can stop stuttering as soon as they start singing. Try it.

42. Nuts. University students in Brazil and other South American countries often eat several Brazil nuts before an exam, believing they are good for their mental power. The evidence is starting to confirm this. Other nuts that have minerals and amino acids that are beneficial to the brain include almonds and walnuts.

43. Olive oil. High in mono-unsaturated fat, olive oil has been shown to improve memory. A cheaper alternative is canola oil, but this hasn't been studied much yet.

44. Vitamin supplements. In studies, children scored higher on tests when on a regimen of daily vitamin supplements. "Experts" will tell you that if you eat a balanced diet, you don't need supplements, which, given the culture here, is really just a sales pitch for vitamins, isn't it? Who eats a perfectly balanced diet?

45. Fiber. It isn't just what goes in, but what comes out that is important to brain function. Toxic build-up in the body and brain can cause "brain fog." People often report clearer thinking as one of the benefits of curing their constipation.

46. Self awareness. This may not seem important to brain power, but it is. When you know yourself better, you can avoid the usual effects of ego and emotion in your seemingly "rational" thinking. Or you can at least take it into account. Watch yourself, especially as you explain things or argue.

47. Motivate yourself. Motivation is as important to mental tasks as it is to any other. Learn a few simple techniques for self motivation. You can start with those in Chapter 8.

48. Avoid too much stress. Neuropsychiastrist Richard Restak, M.D., form the George Washington University School of Medicine and Health Services, sums up the research thus: "Stress causes brain damage." Long term stress has repeated been shown to hurt the brain, not to mention the rest of the body. Learn a few stress reduction techniques if you get stressed out often.

49. Get educated. Scientists have known for a while that the less educated get alzheimer's more frequently. Education in any area seems to make the brain stronger.

50. Avoid too much fat. In laboratory studies, animals consistently learn slower when they are on a diet high in fat. Type of fat may make a difference, so you may want to stick to using olive oil and other non-saturated fats. Saturated fats have been shown to actually stunt the growth of brain cells.

51. Eat less. Overeating has the immediate effect of redirecting more blood to the digestive process, leaving less for the brain. Long term, it can cause arterial obstructions that reduce blood flow to the brain permanently. In at least one study, rats on a restricted-calorie diet had more brainpower.

52. Avoid suspect foods. There is evidence that the following foods can be bad for your brain: Artificial food colorings, artificial sweeteners, colas, corn syrup, frostings, high-sugar drinks, hydrogenated fats, sugars, white bread, and any white-flour products.

53. Eat breakfast. When kids who didn't eat breakfast started to eat it, researchers found that their math scores went up a whole grade on average.

54. Avoid diabetes. The development of diabetes coincides with a dropping of IQ scores. In other words, if you want to maintain your brain power, follow your doctors dietary recommendations for preventing or treating diabetes.

55. Eat foods high in antioxidants. Antioxidants protect all your cells, including brain cells. Some of the foods highest in antioxidants include: prunes, raisins, blueberries, blackberries, garlic, kale, cranberries, strawberries, spinach, and raspberries. In one test, rats had age-related mental decline reversed by eating the equivalent of a 1/2 cup of blueberries per day.

56. Drink wine. In moderation, red wine can be good for the brain, it seems. It is rich in antioxidants, which protect brain cells. One glass per day for women and two for men is usually considered a safe and moderate amount.

57. Use alcohol in moderation. In a study at the University of Indiana School of Medicine, elderly light drinkers (fewer than 4 drinks per week) scored higher on tests of thinking abilities than non-drinkers. Those who drank 10 or more drinks per week scored lower. It is known that alcohol can kill brain cells, so moderation seems to be the key.

58. Folic acid. According to one study, 200 micrograms of folic acid, the amount found in 3/4 cup of cooked spinach, alleviates depression and reverses memory loss.

59. Potential brain foods. Other foods that may be good for your brain include: Avocados, bananas, lean beef, brewer's yeast. broccoli, brown rice, brussel sprouts, cantaloupe, cheese, chicken, collard greens, eggs, flaxseed oil, legumes, oatmeal, oranges, peanut butter, peas, potatoes, romaine lettuce, salmon, soybeans, spinach, tuna, turkey, wheat germ, and yogurt.

60. Vitamin E. Jean Carper, in researching her book, "Your Miracle Brain," found that many brain researchers are taking 400 I.U.s of vitamin E daily. It is an antioxidant, and reduces the clogging of blood vessels, including those going in the brain.

61. Vitamin C. Taken in the form of orange juice in a study at the Texas Women's University, vitamin C increased the IQ scores of children.

62. Selenium. 100 micrograms of selenium has been shown to be a mood-elevator. Your brain almost certainly functions better when you are in a better mood. Foods rich in selenium include Brazil nuts and garlic.

63. Alpha-lipoic acid. Alpha-lipoic acid (10 to 50 milligrams daily) improves memory and protects nerve cells.

64. Inositol. This is a safe and natural substance that is often grouped with the B-vitamins. It reduces stress and promotes clear thinking. It contributes to energy production, and so can "wake you up." Animal studies show a measurable increase in physical activity for up to five hours after taking it.

65. Huperzine A. This is a compound extracted from the Chinese club moss. Researchers both in Israel and the U.S. have used it to treat alzheimer's. It improves memory and learning an seems to be very safe.

66. Ask questions. This is a great way to keep your brain in shape. Just get in the habit of asking questions often, even if it is only in your own mind. Why are taller buildings better? what is the purpose of curbs? Ask anything that comes to mind, and ponder the possible answers.

67. Sniff basil. This another of the herbs that may be good for your brain. No studies yet, but many report a brain boost from smelling basil.

68. Temperature. Many people have noted that they think better at certain temperatures. In general, it seems that being slightly cool, but not uncomfortable, is most conducive to good thinking. Try experimenting on yourself to see what temperature works best for you.

69. Use systems. From the time I was ten years old, 12 x 49 was always (12 x 50) - 12. It's easier to figure in your head this way (588, by the way). I didn't get any credit for my personal algorithms then, but they are selling these shortcuts on late-night TV now, because they work. You can find your own easier ways to do mental math or other mental tasks, or read a good book on them.

70. Make a brainpower plan. It takes about twenty to thirty days of repetition to establish new habits, many psychologists will tell you. This means that when you create your plan for better brainpower, be sure you plan to use that new problem solving technique, or eat those new brain foods for at least three weeks. You can use many of the brain boosters here and get immediate results, but it is creating new habits that will give you the most brainpower.

Getting From Where You Are to Where You Want to Be



6 tips that can help you become who you want to be right now:

1. Feel gratitude. When you concentrate on the big picture, it's easier to exhibit feelings of gratitude. When you're grateful, you remain positive and appreciative of every joyful moment in life.

Sometimes people get too caught up in a sense of entitlement, which leads to negative feelings. Concentrating on gratitude, instead, will get you where you desire.

2. Be optimistic. Some say that life is all about optimism. And it's true! An optimistic attitude is one of the few things you need to succeed.

If you're trying to achieve a concrete goal, optimism will help you accomplish it.

If you're trying to change your mindset, optimism will make the task easier.

Optimism can be the driving force that keeps you going.

3. Exhibit the traits you desire. It was Gandhi who said that you should be the change you want to see in the world.

With these wise words in mind, you can replace wanting with some bold action. With some persistence and perseverance, you can make it happen.

4. Adopt a prosperous mindset. Take a moment to determine what prosperity means to you. Are you hoping for money, a fulfilling career, or a relationship that lasts a lifetime?

Know what you want, then adopt the right mindset. Once you do, you've then set yourself in the right direction toward your goals.

5. Find the silver lining. As you go through life, you will no doubt realize that things are not always going to go your way. But even in tough times you need to keep your chin up.

Instead of allowing negativity to consume your life, seek out the silver lining. This fresh attitude can be the difference between being held hostage and achieving your goals.

6. Take small steps. When the place you're going seems far away and unachievable, it's important to break it down into small steps.

Give yourself an achievable goal with a realistic time frame. Break that one down into smaller goals.

When you avoid getting overwhelmed, you'll gain the confidence to persevere.

When Character Counts: Seven Traits and Fifteen Interview Questions That Will Help You Hire Worthy Employees


Character Trait: Truthfulness

Is there anything wrong with telling a caller, vendor, or someone asking for a contribution that someone is not in, even if he or she is?
Has a former boss ever asked you to tell a white lie? How did you handle it?
Character Trait: Work Ethic

Could you define for me what you believe doing a good job is? A great job?
In your last position, what particular task or project do you believe you did a great job with? Be specific. Explain why you feel it was great.


Character Trait: Teachability

Please name for me some of the books, CDs, or DVDs you have in your personal development library at home.

What is the last serious book you read? What did you like best about it? What have you applied or changed as a result of reading it?


Character Trait: Keeping Commitments

Under what circumstances is it acceptable to not keep a commitment or to not do what you said you would do?

What is the last commitment you failed to keep? Why?


Character Trait: A Forgiving Spirit

What is the hardest thing you have had to forgive in the workplace?

How did you handle it? Are you still dealing with it?


Character Trait: Timeliness and Meeting Deadlines

When was the last time you were late to anything? Why? How late were you? How did you handle it?

Here is a famous quote: “Being late is the arrogant choice.” Do you agree, or do you feel it is too harsh and judgmental? Do you believe that being late is a sign of arrogance?

Have you ever missed a work-related deadline? Tell me about it.


Character Trait: Acceptance of Responsibility

You have obviously accomplished a lot in your life. If you had to list three factors that have prevented you from being even further along than you are now, what are they? (Note: Do your interviewees accept responsibility by blaming their own internal decisions, or do they shift blame to outside conditions?)

We expect anyone working for us to take some risks, seize the initiative, and make mistakes from time to time. Describe for me some of the bigger mistakes you have made in past jobs and what you learned from them.

How to Talk to Your Future Self


Here's how to get in touch with every talent, every ability you ever wanted for yourself, even if you're convinced you don't have a shred of ability in that area.

Physicists and mystics agree that all of time co-exists simultaneously. The way we experience time, with one moment following another moment after another moment, is (they say) an illusion. In reality, all moments of time are hanging around together, and our consciousness is threading its way through and among those moments of time.

(Just stay with me for a bit longer, and we'll be past all this theoretical stuff.)

They also say that there are an infinite number of variations of each possible moment. That's what they call "parallel universes" in the science fiction movies.

As it turns out, those parallel universes are not actually science fiction after all. They're really there-the physicists say so. We just can't usually see them.

But there is one way to perceive them. It's your intuition (or imagination).

You can actually tune your mind in to a talent you don't have, but would love to, and you can attract it to you. There is "another you" in that alternate "now" that has all the talent you wanted but didn't get.

So how do you benefit from this "other you"? How do you siphon off the abilities from the "talent gas-tank" of that other you, and get it into your mind?

The short answer is, you don't.

You don't try to take anything away from anybody. Instead, you reach out with your intuition and imagination and offer to combine your talents with those of that other you. You suggest a win-win merger that benefits you both.

Then you start training those new talents, and-surprise-those very talents appear from out of "nowhere" (but you'll know where).

Do this...

It's simple to do a bit of "day-dreaming" and talk to other versions of yourself. How do you reach them? Just imagine it. You're always talking to that policeman or judge or parent in your head. So why not your other selves in other possible universes? Just imagine them. Talk to them. Offer to do a joint venture -- share some of what you know for some of what they can do.

And then, once you've made an agreement, just accept what comes. And enjoy it.

Think and Grow Fit


Have you read the book "Think and Grow Rich" by Napoleon Hill? This classic has been a best seller for more than 50 years. This book can change your life in a big way as it has changed many people lives, including me.

The most important highlight of this book is the understanding that your thoughts have an impact on your actual life. If you're having negative thoughts, you will face negative consequences. If you're having positive thoughts, you will get positive results.

The mechanism was discussed in previous ezines as the impact of the subconscious mind on the real world. But more important is that the subconscious mind is "programmable". You can "install" new set of beliefs that will help you achieving what you desire in life using a technique Hill calls "autosuggestion". Nowadays, psychologists name the same old technique as "positive affirmations" or "self hypnosis".

Hill inspired me to look at new areas where I can implement the 13 steps he presented in his book. This motivation led to the development of the 12 power-mind techniques for body and mind transformation. The 12 power-mind techniques became the biggest contributor to the huge success of my Anti-Aging Fitness Program.

But it gets even better. Engaging your mind in exercise will boost your results two fold. 90% of the people that exercise go to the gym or train outdoor while their mind is somewhere else. If you are running, don't you think about your job or family? If you are working out on weight machines, don't you think about your new love…or your lost love? We all do!

The level you engage your mind in the exercise is what determines the difference between an ineffective workout and a highly effective one. I have seen too many motivated people that decided to get fit, started to workout, didn't put their mind in action, didn't get results and gave up their dream…maybe forever. Who can blame them? They tried. It will be 10 times more difficult to get motivated again. I don't want you to be in this situation.

To make your workout really effective you must focus and concentrate each and every minute you exercise. If, for example, you are doing a chest exercise on a press machine and you are not planning, focusing, concentrating and giving commands to the specific target muscles, most likely you are engaging other muscles such as triceps and anterior deltoids. The focus of the movement is split among 3 groups of muscles instead of one and none of them get the full exercise benefits.

To lose fat and get the body you want is more than just…go exercise. You have to perform using the right form that will employ the target muscle and you have to focus like a laser beam on the sub-muscle group. It's not good enough to workout your chest. This is a big muscle group that employs the other supporting muscles.

The chest muscle group should be separated, for example, into 3 groups, each one of them to be worked separately: the upper, the middle and the lower muscles. Each one of them has different exercises, form and machines. But the most important is putting your mind into action and focus your thoughts on the specific sub-muscle group.

How does it work? You think about the sub-muscle group and your mind gives a command to engage the specific muscle while isolating any other muscle. Unfortunately, you often don't get this secret from many trainers. For more than 2 years I performed squats pushing myself up with my quads rather than with my butt and hamstrings. As a result I developed imbalances. I changed it simply by thinking about the backside of my legs whenever I perform this exercise.

Next time you go to the gym, make an experiment. Try to change the muscle engaged just by thinking about different muscles you work. You will be amazed how powerful this technique. You will also grasp how much you lose when you workout without your…mind.

If you are following a fitness program that doesn't show you what sub-muscle group is trained on each and every exercise, replace it right away. Every professional fitness program must connect the specific sub-muscle group to the exercise. Your job then is to connect your mind…to your body.

Think and grow fit…

Why 'Unrealistic' Goals Are Easier to Achieve


I had to bribe them. What other choice did I have?

My lecture at Princeton had just ended with smiles and enthusiastic questions.

At the same time, I knew that most students would go out and promptly do the opposite of what I preached. Most of them would be putting in 80-hour weeks as high-paid coffee fetchers unless I showed that the principles from class could actually be applied.

Hence the challenge.

I was offering a round-trip ticket anywhere in the world to anyone who could complete an undefined "challenge" in the most impressive fashion possible. Results plus style. I told them to meet me after class if interested, and here they were, nearly 20 out of 60 students.

The task was designed to test their comfort zones while forcing them to use some of the tactics I teach. It was simplicity itself: contact three seemingly impossible-to-reach people — J Lo., Warren Buffett, Bill Clinton, J.D. Salinger, I don't care — and get at least one to reply to three questions…

Of 20 students, all frothing at the mouth to win a free spin across the globe, how many completed it?

Exactly… none. Not a one.

Bigger Goals = Less Competition

There were many excuses: "It's not that easy to get someone to…", "I have a big paper due, and…," "I would love to, but there's no way I can…" There was but one real reason, however, repeated over and over again in different words: it was a difficult challenge, perhaps impossible, and the other students would out-do them. Since all of them overestimated the competition, no one even showed up.

According to the default-win rules I had set, if someone had sent me no more than an illegible one-paragraph response, I would have been obligated to give them the prize. This result both fascinated and depressed me.

The following year, the outcome was quite different.

I told this cautionary tale and six out of 17 finished the challenge in less than 48 hours. Was the second class better? No. In fact, there were more capable students in the first class, but they did nothing. Firepower up the wazoo and no trigger finger.

The second group just embraced what I told them before they started, which was…

Doing the Unrealistic is Easier Than Doing the Realistic

From contacting billionaires [here's how one reader did it] to rubbing elbows with celebrities—the second group of students did both—it's as easy as believing it can be done.

It's lonely at the top. 99% of the world is convinced they are incapable of achieving great things, so they aim for the mediocre middle-ground. The level of competition is thus fiercest for "realistic" goals, paradoxically making them the most time- and energy-consuming. It is easier to raise $10,000,000 than it is $1,000,000. It is easier to pick up the one perfect 10 in the bar than the five 8s.

If you are insecure, guess what? The rest of the world is too. Do not overestimate the competition and underestimate yourself. You are better than you think.

Unreasonable and unrealistic goals are easier to achieve for yet another reason.

Having an unusually large goal is an adrenaline infusion that provides the endurance to overcome the inevitable trials and tribulations that go along with any goal. Realistic goals, goals restricted to the average ambition level, are uninspiring and will only fuel you through the first or second problem, at which point you throw in the towel.

If the potential payoff is mediocre or average, so is your effort. I'll run through walls to get a catamaran trip through the Greek islands, but I might not change my brand of cereal for a weekend trip through Columbus, Ohio. If I choose the latter because it is "realistic," I won't have the enthusiasm to jump even the smallest hurdle to accomplish it. With beautiful, crystal-clear Greek waters and delicious wine on the brain, I'm prepared to do battle for a dream that is worth dreaming. Even though their difficulty of achievement on a scale of 1-10 appears to be a 2 and a 10 respectively, Columbus is more likely to fall through.

The fishing is best where the fewest go, and the collective insecurity of the world makes it easy for people to hit homeruns while everyone else is aiming for base hits. There is just less competition for bigger goals.

Discounting to Create Cash Flow? Be Careful.


Cash flow is a huge issue to a lot of companies, large and small. I would be lying if I didn't admit that even in my own company we've experienced periods of tight cash flow.

The question we're answering is if cutting a price to get a deal is a smart way to create cash flow.

Here is my answer:

Before making any decision about cutting a price to create cash flow, think about how you can maintain the price point and offer the customer more value. Cash is king. I first heard Donald Trump speak that phrase and I've never forgotten those three words.

Offer your customer more of something. Anytime you can close the sale at the original price, you're going to be better off. Just be careful in what your additional offering is.

The last thing you want to do is offer the customer something more that ultimately winds up costing you more in cash long-term. Notice I said cash. I'll give up some percent margin before I'll give up cash.

Before you look at offering the customer more, you have to ask yourself if you've truly done a thorough job of actually selling. Many times I've found salespeople will cut their price only out of a false belief that that is what is needed to close the sale. You might say the salesperson or business owner is panicking over what they believe, not what the customer believes.

Before you consider discounting your price, make sure that the customer fully understands the value proposition you offer and that you fully understand the customer's needs and wants. Too many times salespeople will flinch and offer a reduced price too early in the selling process.

A thorough selling process means you need to ask enough questions and follow-up questions – and listen – until you are certain you understand what the customer wants. The more you focus on the fact that what you have to offer is of value to your customer, the less appealing discounting becomes as the only way to close a sale.

Is Discounting Ever Needed?

If what you're selling is bought solely in an auction type of environment and cutting your price is the only way you know you can get the deal, then yes, it does become an option you can use.

Regardless of the circumstances that are compelling you to discount, you still must be very wise in your approach. You have to remember that if you cut your price for one customer, you will potentially send signals to other customers and prospects.

If all of your current and potential customers are going to find out, then all you've done is move yourself into a permanent state of always having an issue with cash flow. The reason is simple -- you'll now be selling everything at a lower price.

What Will Your Discount Do to Your Competitors?

Just as you need to be conscientious of what messages you are sending to customers and future customers, you also must be aware of what your discount says to your competitors. How will they respond? If they respond by cutting their prices to match yours, then congratulations – you've now entered what I call "pricing death spiral."

Pricing death spiral is when one company cuts their price and everyone follows. I have one response – stupid! "Pricing death spiral" is often broken only when one company ultimately goes out of business or leaves the marketplace to focus on something else.

If you do need to cut your price to gain a sale to create cash flow, then it's imperative you do it in a way that will not send signals to other customers or competitors. Make sure the customer is isolated enough and the customer is not going to become a long-term customer.

One last point I would make about discounting is that you may have to clarify to your customer that the discount is a "one time" discount. The last thing you want to do is discount a price for a customer on one sale to create cash flow, only to have them expect the same reduced price for years to come.

To further protect yourself from being in the position of having to discount, be sure to build a marketing strategy that allows you to sell to different markets or industries. This way, even if you have to discount, you can do so with one set of customers as opposed to all your customers across the board.

Only you can decide if discounting your price is a good way or bad way to create cash flow. No matter what, make sure you think it through.

Small Audiences Deserve Your Biggest Effort


Having a low turnout for a speaking event can be disappointing. You might even feel like it's a waste of your time to give your full presentation. Here's why you should put your best effort into even the smallest audiences.

To make the most of your opportunities with a small audience, follow these pointers:

Keep your attitude positive. Recognize that this audience has given you some treasured gifts. One is their time, the hour they will listen to you and the hours it took them to get there. Another is their respect, which their invitation indicated directly--and which they will confirm as they listen intently. Be grateful for their gifts and give them, most sincerely, your top-tier content and delivery
Avoid saying to anyone, especially your host, that you are dejected about the number who came to the event. If you refer to the crowd at all privately or publicly, praise them for coming. You might even clap and get them to join you in applauding themselves.
Be sure your nonverbal communication is as upbeat and positive as it would be for a crowd ten times this size.
Meet every audience member before you begin, and chat for a minute as you cannot do with a thousand attendees. Imagine the boost in expectation and support when you have greeted each individual personally.
Introduce more interactive exercises--related to your topic of course--than you might use ordinarily. Some who would be too shy to voice their opinions to a packed auditorium will become quite vocal among twenty people. Welcome the likelihood of greater input, and facilitate it vigorously.
Give your complete, unabridged presentation, as Bob Hope and Jerry Colona did.
Offer more extensive follow up that you couldn’t offer for a massive group. "Please take my business card afterward, and feel free to call me next week with any one specific question you’d like to discuss with me. I’ll be glad to talk with each of you for ten minutes, to see how I can address the one problem or issue you’ll describe." Everybody won’t take you up on your generous offer, but all of them will welcome your willingness to help after the meeting.
A final reminder: When you watch speakers address many thousands of listeners in a packed assembly, you can be sure they didn’t start at that level. Instead, they spoke to many dozens of small audiences, giving them their finest information and liveliest delivery. Only so did they earn the opportunity to keynote major events.

The Secret Ingredients that Will Cause People to Give You Money and Make You Rich


These Secret Ingredients Will Cause People to Give You Money and Make You Rich:

1. Give something of value to the world. You want more of the material treasures of life, but are you willing to give something of value in return for them? In checking the lives of over ten thousand famous and rich men and women, I found that the value they received in money, recognition, fame, or power, was directly in proportion to what they gave the world.

Mental energy, time, service, personality, gifts, and creative talents, are all convertible into gold or other things of value. I discovered that the people who give things to the world that help the greatest number attract money easier then those who create for a small group.

The scientists, inventors, and creative minds, such as writers, dramatists, actors, and producers, seem to make the biggest fortunes, because they are bringing products, comforts, luxuries, entertainment and value to millions of people. Find what it is the world needs, and then set to work producing it for the greatest good of the greatest number of people and your fortune is assured.

2. Put integrity and quality into your services or products. The hidden ingredient used by many people is integrity and quality. This applies to whether you make bread of manufacture automobiles. If you want the world to proclaim you, give people these secret ingredients and they will make you rich.

But this also applies to other values than monetary ones; what makes a good friend? Someone you can depend on; his honesty and integrity, his character, stamp him and his actions. This ingredient can be used for winning love and holding it also. In fact, it applies to every creative act of your life.

3. Think of new things to improve and change people‘s lives, and they will make you rich. It was the newness of products like nylon, plastics, wire and tape recording, TV projection, transistor batteries, frozen foods, canning foods, and all the other modern discoveries and inventions, that made them so great. Look about you, in your own work or home, and see how you could improve or change the things about you, and make it easier for people to live, or to enjoy life more. The world will reward you with recognition and money.

4. Work to add to the comfort of people, to raise their standards of living, or to improve themselves, and you will win the support and recognition of others also. People are all anxious to raise their standards of life, and if you can think of some service, or some product to help people in being more comfortable, or having higher standards of living, your fortune is made.

5. If you can add to the world‘s knowledge or show people how they can use their knowledge to best advantage, people will respond to you and give you money. One of the greatest advances in modern knowledge was in the formation of home correspondence courses and this has led to a complete revolution in the fields of education. Now, at home, one may complete his high school education, take a course in mechanics, electronics, hotel management, and almost any other subject. Millions of people enroll in such courses, and million of dollars are spent for books and courses in these fields.

6. If you can show people how to be healthy and eat right, you have another sure means to a fortune. Gaylord Hauser has made a million through lecturing and writing books on these subjects. Elizabeth Arden has built a multi-million dollar business a year, catering to women who want to lose weight and be healthy and efficient. Then there are those who help inspire and uplift people and who cater to a deep-seated need for soul-inspiration, peace of mind and peace of soul. Such workers are humanitarian, and their efforts deserve support and recognition.

One of the best known in such inspirational work is Dr. Norman Vincent Peale, whose books and inspired radio and TV appearances have helped millions. Another, who has made a great name for himself in New York, and whose books are nationally distributed is Dr. Raymond Barker, who lectures at Town Hall in New York, as has overflow audiences every Sunday morning. In the new Philharmonic Hall of Lincoln Center in New York is Dr. Ervin Seale, who inspires those who hear him with his programs on right living, right thinking and spiritual philosophy. Both of these men may be heard on radio in New York City, where they speak to thousands weekly.

7. If you can build people‘s egos and make them feel a sense of self-importance, you will win a fortune. Dale Carnegie wrote a famous book entitled How to Win Friends & Influence People and founded an institution on public speaking and self-improvement that is still making a fortune long after his death.
Josephine Dillon, who trained Clark Gable and who discovered and made Ely Culbertson famous, was such a dynamic, inspired woman. She was able to make people project their talents to the world through her technique of training. Lee Strasberg, the noted drama coach, who is responsible for over fifty of our greatest Broadway stage and movie successes, is another such person who has a knack for bringing out the ego in another person. When the late Marilyn Monroe‘s will was read, it was found she left half a million dollars to this great teacher for helping and inspiring her.

Live Long. Stay Healthy. Join the Immortals.


The seven ages of man are a thing of the past. We're never too old to find a new lover, start a business or even have a baby. Now, we're ready for anything – except death. Welcome to the world of amortality.

My father was well beyond the danger point of a dive when a weight slipped from his jacket and spiralled downwards into the gloom.

We had arrived at the quayside to discover our Red Sea pleasure boat laden with US soldiers on leave from peacekeeping duties in the Gulf. The platoon's NCO proved to be a seasoned diver. His charges were novices. A 19-year-old private from Arkansas, paired with my father, then 70, for the safety check and first dive of the day, failed to secure the weights that are essential in controlling a diver's surfacing speed.

The mishap illustrated one of many rules that the sea subverts: on dry land a healthy teenager will invariably outperform a septuagenarian in any physical exercise. Underneath the waves, age is as fluid as water.

Confronted with a problem, the soldier lost control of his buoyancy, flailing like a fish in a net, while the older man, an emeritus professor of theatre history, calmly recalibrated their dive plan, communicating the change in the limited vocabulary of scuba sign language. Only once we were back on board was the natural order restored, as the senior grouched about the teen, who stretched out in the heat, blithely unaware of the animus he had attracted.

But the natural order is itself in flux. My father still dives in his 80s, still lectures, researches, writes books. People are living longer, sometimes much longer. Across the developed world the average lifetime has lengthened by 30 years since the beginning of the 20th century.

The fastest-growing segment of the world population is the very old, with the number of centenarians up from a few thousand in 1950 to 340,000 in 2010 and projected to reach nearly 6 million by 2050. You might have thought we'd use all that extra time to squeeze in a few additional stages of life – from the seven ages of man observed by Shakespeare, when life expectancy at birth was below 40, to maybe 10, 12, 15 stages now that a man born in Stratford-upon-Avon looks forward to an average span of 76.9 years.

Here's the crazy, counterintuitive thing: the ages of man are actually eliding. Youth used to be our last hurrah before the onset of maturity and dotage, each milestone benchmarked against culturally determined expectations. Those expectations are now swirling and re-forming like glassfish in a current. What that means is that the premises on which our governments legislate are outdated. Our economies are based on data that no longer applies. There is a profound disconnect between how we imagine life and how it actually unfolds.

The meanings of age have become elusive; visual clues untrustworthy. Children dress like louche adults. Their parents slouch around in hoodies and trainers. Rising phalanxes of Dorian Grays rely on exercise, diet and cosmetic procedures to remain transcendentally youthful. Glowing teens and twentysomethings are propelled by some of those same procedures into a semblance of premature ageing, their sculpted, frozen faces timeless rather than fresh. Female celebrities don't grow old; they vanish.

And there's another reason our perceptions of age have come adrift: the disappearance of death in the developed world. If we're lucky we may be in the middle of our lives before we see death up close and then it's usually medicalised.

Polite societies don't dwell on death; we're expected to dab our eyes and get on with the business of living. In the absence of legitimised outlets, our orphan emotions attach to public bereavements, depositing flowers at the gates of Kensington Palace and composing Facebook tributes for total strangers. But there's also a growing trend to believe we can control death. Assisted suicide is becoming just another lifestyle choice, at least in the abstract. Moreover, science has already added decades to our lives and must surely be on the verge of adding many more. Barely a day goes by without a media report of a breakthrough that seems to promise another lifestyle choice: to defer death altogether.

Things change. Amortals don't, not at the core. These are the swelling ranks of people – and I am one – who live agelessly, doing and consuming many of the same things from teens into old age. For us, the concept of age-appropriate behaviour has little meaning. We don't structure our lives around the inevitability of decline and death because we prefer to ignore it. Perpetual motion is a hallmark of the condition; we are prone to overwork, to adventuring. Nothing banishes those pesky intimations of mortality more effectively than illicit sex or emotional drama or some high-octane combination of the two.

Unwitting revolutionaries, we assume all options remain open, from youth into old age, and may be startled if we get round to having children at all to find ourselves reliant on fertility treatments or adoption agencies or surrogates to help us to do so (as a result having fewer kids than non-amortals, but sometimes in batches of two or more). We never consider ourselves too young to pair up, break up, launch businesses, take on the world or too old for fresh commitments, old habits, the latest technologies or new diversions.

David Battiscombe is a 59-year-old English bass-player-turned-property lawyer: "If somebody said tomorrow I had to stop practising law and do something else it wouldn't faze me in the least. And I think whenever I stop doing this I would expect to do something else, probably something completely different. It's the old Woody Allen dead shark thing, you can't stay still. That's just the kiss of death. A shark, if it stops moving, dies."

Battiscombe took up running in 2009 and last month completed the London marathon, a few months shy of his 60th birthday. Other amortals might mark that milestone with a different kind of marathon, a celebratory bender that leaves them mewling and puking like infants. The world is used to the spectacle of baby boomers, who never imagined they would one day wake up to find themselves in danger of being marginalised by the youth-oriented culture they helped to create, challenging shibboleths about age.

Yet amortal impulses are by no means confined to boomers. Amortality has reached a tipping point and is spreading through all the generations. For a dystopian vision of the ageless world we now inhabit you have only to watch hypersexualised teens competing with hypersexualised sexagenarians on any of the talent shows that have become Saturday night TV staples. The svengali behind many of the shows is Simon Cowell, who is on the evidence of his own utterances one kind of amortal archetype. "All the things I used to like as a kid I still like," he told Piers Morgan in an intimate chat in front of 6 million viewers. "Genuinely, my tastes haven't changed at all."

The evergreen Cowell – Botox, he once said, is a routine, "like cleaning my teeth" – has more than a touch of the Peter Pan about him. He has fathered no children. His plans to marry, after his first-time engagement aged 50, show no signs of reaching a speedy fruition. Death is unconscionable to him. "I can't go to funerals and stuff like that. I find it very difficult to deal with that kind of reality. I shut myself off totally because it affects me so badly," he confided in the same interview.

"The big surprise for me is that age is just a number. It's a number without meaning," mused Hugh Hefner. Aged 85, he's preparing to marry a woman 60 years his junior.

Amortals such as Cowell and Hefner may appear marooned in Neverland but they are only part of the story. The actor Richard Wilson became the personification of grumpy old age as Victor Meldrew in the sitcom One Foot in the Grave. In real life he's as ageless as Mick Jagger or Meryl Streep. "I find myself looking at people and thinking, 'Oh, look at that poor old man,' and I realise that they're probably younger than me," says Wilson, 74. "Because my image of myself is not of an old man, I get quite shocked when people call me an old man." When he was first offered the part of Meldrew, he turned it down, he tells me. "I didn't see myself playing older people yet."

"[When] I'm 70, and I pick up the phone and I'm talking to some young spark of 30 who's at the top of his game, will he pay any attention to me?" asks Bob Geldof, rhetorically. "No, but if I was still, say, having hit TV shows or hit records or still politically active in the proper sense, still arguing and being listened to, then they probably would. So age disappears in direct proportion to the vitality of your ideas."

Retirement isn't a proposition that appeals to amortals unless life after work promises to be busier and better than the life before. And the impulse to keep working isn't such a bad thing, given the changing profile of the world's population. In Europe, the 60-pluses are projected to make up 37% of the population by the middle of this century. In some countries, two-fifths of citizens will be in their seventh decade or beyond.

One of those countries will be Greece. Among the austerity measures its government proposed as it struggled to manage the country's debt crisis was to raise the retirement age – from 53 to 67. Angry Greeks immediately flooded the streets to protest an outrage that threatened their right to be paid to do nothing for an average of 27 years. (Despite having the highest smoking rate in the world, the average Greek life span hovers around 80 years.)

Amortals are more inclined to celebrate the lifting of compulsory retirement ages and to deplore the ageism that seriously disadvantages older job seekers. Here's someone who reluctantly left her job at the Royal Court Theatre only when her employers discovered she was beyond pensionable age, and went on to establish a freelance public relations consultancy: "The other day I was washing my hair in the shower and they were blabbing on the Today programme about the problems with being able to afford to take care of the old. And I was half-listening, and I suddenly thought, I'm an elderly person – I'm 77 – and this is about me, but I don't feel any connection to it at all. And it isn't a money thing because financially I'm the least secure I've ever been in my adult life. It's really that I don't feel like an elderly person. I used to worry quite a lot about what people would think when I turned up to do jobs, because you know, the expectation, but I've completely got over that. I just think well, I am who I am and it doesn't seem to bother anyone. Nobody has ever said: 'Gosh, do you think you're up to this?' Never, never, never."

The speaker is my mother. She is amortal, like my father (her ex-husband; both parents are long remarried to younger partners) and many in our wider family. It's no coincidence that quite a few relatives work in entertainment. It's an industry that commodifies the desire for distraction, and it's rammed with people whose greatest talent is to distract themselves.

But genes don't make us amortal; our socialisation does that, and the elements of that socialisation have changed dramatically as the culture of deference died, and traditional forms of authority ceded dominance to a makeshift cast of celebrities and scientists and a globalised, digitised range of cultural influences. Family, too, has lost traction as a vehicle for cultural transmission. As generational differences erode, relationships between adults and children change, often becoming closer. But if there is a weakness to amortal parenting, it is that amortal parents may be better friends to their kids than they are parents.

In the vanguard of the amortally driven transformation of family life, you'll find celebrities endorsing these changes through their own adventures in family-building. "I feel just as hungry today as the day I left home," remarked Madonna. Her appetite for adding to her family extended beyond her 50th birthday. Elton John unburdened to OK! magazine about his decision to start a family with his partner David Furnish. "David said: 'Well what about surrogacy?' I said: 'You know what? Why not?' I'm 62 at this point, but I feel 40."

Celebrities are the most effective sales force of our age, popularising ideas and behaviours. They're committed to the institution of marriage, for example. It's the institution of being married that's palled. And they increasingly use their celebrity power to shift products, too. Avatars of extended youth are often hired as the public faces of the multibillion-pound, multi-faceted global industry that is devoted to combating ageing and death or exploiting our passionate desire to do so. When we see famous actresses apparently defying age thanks to patented nostrums and programmes and potions, we react like envious customers watching Meg Ryan's phoney orgasm: "I'll have what she's having."

The problem is that not even scientists can agree on the causes of ageing or the possibilities of an antidote. A majority of mainstream scientists are pessimistic about the possibilities for unabated life extension. The world's verifiably longest-lived person, Jeanne Calment, died at 122 in 1997, and that may be close to the edge of the possible human span. But there have been flurries of excitement around discoveries that seem to hold out the promise of slowing ageing.

Last November, Nature magazine published a study showing that mice with suppressed production of an enzyme called telomerase aged swiftly but could be rejuvenated if the telomerase supply was restored. And there is a chorus of dissenting voices promising that if we work out ways to live long enough, we'll be able to live for ever.

Ray Kurzweil, for example, puts his faith in nanotechnology, the development of machines tinier than atoms that could be deployed in the human body to repair the ravages of time. Kurzweil's impressive record as an inventor (he developed the first flatbed scanners, optical character-recognition software, print-to-speech and speech-recognition technologies, as well as making fine keyboards found in many music studios), together with his unnerving habit of issuing outlandish predictions that later prove true, mean only the foolhardy would dismiss his forecasts out of hand.



He has signed up to have his head cryonically frozen after death, envisaging resuscitation in a more technologically advanced future, but he's not "super-enthusiastic" about refrigeration; it is, he says, a back-up plan. He is perched on a sofa in his office in Wellesley, near Boston, surrounded by awards, posters for two films centred on his transhumanist ideas, photos with people even more successful than he. "I have enough trouble pursuing my interests while I'm alive and kicking," he says. "It's hard to imagine doing that when you're frozen, but proponents of it say it's better than the alternative. Really, my plan is to avoid dying, I think that's the best approach."

For Kurzweil – 62 at the time of the interview last year, "biologically more like 41" – that effort involves a Spartan diet, exercise and handfuls of vitamins and around 150 supplements daily. Many amortals can't be bothered to put the work into staying vibrant, trusting instead to boffins like Kurzweil to deliver us from the clutches of our own biology.

Unfortunately there's no firm evidence that they will do so, even in our longer lifetimes. Amortals may be assailed by depression or left unprepared when the gap between our ageless sense of self and the reality of ageing yawns. I would urge my family and friends to drink elixirs or open their veins to restorative swarms of nanobots if I thought that would grant them even a few additional years. Instead I cling to the hope that by eating well and taking exercise, engaging and being engaged, they will at the very least challenge Jeanne Calment's record for longevity.

Stretching the health span to match the life span is a goal to which any healthy human can aspire, assuming he or she has access to the fundamentals of life and the modern health and sanitation systems that have already extended our lives. The blind watchmaker has saddled some of us with defects likely to thwart that ambition; accidents will happen; we inhabit a fractious planet in which violence is distributed as blindly as genes. Those eventualities are largely unpredictable and unavoidable, but the rest is down to us.

And amortality promises benefits as well as perils. Amortals will not step aside for younger talent, but our compulsion to keep working may provide at least partial relief from the economic strains of a greying population.

Moreover, research has shown that attitude does play a significant role in determining how we age. How you feel often becomes who you are. Boredom and its ugly sisters – detachment, isolation, rigidity – can drain life of joy, as surely as sickness and poverty.

When I asked my father about the regimen that keeps him fit enough for diving, he quoted an American folk song: "Oh, it's beefsteak when I'm hungry/Rye whiskey when I'm dry/If a tree don't fall on me/I'll live till I die." In fact, like many amortals, he doesn't easily or entirely accept his mortality. His impulse to outrun death is one of the reasons he's ageing pretty well.

How to Use the Simple Magic of Mantrams to Command your Superconscious Mind


"There is a slight difference between the words mantra and mantram. Both are taken from a Sanskrit word meaning instrument of thought. The difference is this: a mantram is a vocalized instrument of thought, while a mantra is silent."

Whether you realize it or not, you create and shape your life with your thoughts. All things that become part of your physical reality are first created in the mind from the raw material called thought. Because it is an instrument of thought, a mantram is a tool which you can use to help shape your life as you wish it to be.

Now, in order to use mantrams to your advantage, you need to first understand the mind and how it works. Nowadays, the term subconscious mind is one that's frequently heard but seldom understood. Instead of subconsciousness, the lamas use a word that could be translated as superconsciousness -- consciousness of a higher order. The job of the superconscious mind is to take thought, which is pure energy, and give it physical shape in the material world.

Whole books could be written on the subject, but just now the important thing for you to remember is this: your superconscious mind is a willing and eager servant whom you command by way of your thought patterns.

When you think a thought, you issue a command. Your servant obeys by manifesting the thought in the physical world where it becomes the things and events in your life. Thus, physical reality is a mirror of your thought patterns. Change your thought patterns, and you change the reflection in the mirror. In other words, you change your life.

This concept, as simple as it is, is a stumbling block for many people. They point to some unhappy or even tragic event in their lives and refuse to believe that they could have created it with their own thoughts.

But if you examine your thoughts closely, you're likely to discover negative patterns competing with positive ones. In one breath you'll say, "I want to achieve happiness." But in the next breath you'll give yourself a thousand and one reasons to be unhappy: your job is stressful; the weather is unpleasant; bills are piling up; you're overweight; the neighbors are noisy; you are late for an appointment; and on and on. So while your stated goal is happiness, your thoughts are working overtime to create just the opposite.

A mantram is something you can use to unify your thought patterns and bring them into alignment with your highest and best desires. To start using this powerful tool, you must first clearly identify the rewards which life is to deliver to your doorstep.

A Very Simple Exercise to Unify Your Mind

There's a very simple mental exercise that can help you accomplish this. It takes only a few minutes, so I suggest that you repeat it every month of so. Sit down and make a written list of the things you desire most. Don't reason as to what you ought to want. Instead, jot down your desires quickly, including everything that comes to mind.

Now examine your list carefully and ask yourself what rewards each of your stated desires must bring you. The rewards are what you're really after, so write them down also. For example, if you wrote, "I desire a better job," what you really want are the rewards of a better job. Maybe you want the fulfillment that comes from putting to good use special talents and training you have. Perhaps you want a bigger paycheck and the feeling of security that comes with that. Or maybe you want the pleasure of working in a friendly, relaxed environment.

The rewards you want should always be expressed in terms of feelings. Feelings, both bitter and sweet, are the fruits of your lifetime experience. They are the prize. When you depart this world,you leave behind your material treasures. But your feelings remain with you always. So choose with care those which you wish to have as lasting companions.

Now review your list of desires and the rewards you wish to achieve. Read it top to bottom, and as you do, search for just two or three words or phrases to summarize everything. This may seem impossible at first. But once you look closely, you'll see groups of seemingly different desires and rewards all aimed to a common goal. Separate your desires into two or three such groups and find a word or phrase to capsulize each one. To use a simple example, if you desire a better house, an expensive automobile, and a new wardrobe, the fundamental goal behind all three is abundance or prosperity.

Create a Short, Simple Command For Your Superconscious

By now you should have a clear picture of your fundamental goals, so put them all together and state them in a brief command. Make the command positive, short, and to the point. For example, "I demand happiness, power, and prosperity right now." And there you have it. When your command is spoken aloud, it becomes a mantram, or plainly stated, a device you can use to stimulate your superconscious mind into action."

The word power is a good one, because it will help bring about health, strength, and vitality in your physical body. And on a mental level, it will empower you to become master of your own destiny. "Right now" at the end of your command tells your superconscious mind when you want things to happen: NOW. It tells your superconscious mind to get busy immediately manifesting your desires

How to Use Your Mantram

Now that you have a mantram, putting it to use is as simple as can be. All you need to do is speak it aloud with conviction. Don't be timid. Feel the power of your voice and speak as if you are commanding a magic genie who will bring you whatever you desire. Once you have spoken your mantram aloud with unwavering conviction and resolve, you've done all that's needed.

Speak your mantram just before going to sleep at night and upon waking in the morning. Then form the habit of repeating it at regular intervals throughout the day. If you find yourself in front of a mirror, gaze directly into the reflection of your own eyes and repeat your mantram with firm confidence.

Then, as you go about your daily life, pay close attention to all the things you think and say. Be alert for negative thoughts or words that will send conflicting commands to your superconscious mind. They will undo the positive force of your mantram, so when you detect them, stop, take a deep breath, and cancel the negative thoughts or words by speaking your mantram with steadfast resolve.

Of course, if you are in the presence of other people, you can't all of a sudden blurt out, "I desire happiness, power, and prosperity right now!" In such a case, I would suggest that you use a mantra. All that's needed is to repeat your mantra inwardly and contemplate the meaning of the words. Since it isn't reinforced by the power of the voice, a mantra isn't quite as effective as a spoken Mantram, but it will get splendid results nevertheless.

Focus on the End Result

Whether you're using a mantram or a mantra, an important thing to remember is this: when you command the superconscious mind, you must focus only on the end result which you desire. Never try to dictate how superconsciousness will accomplish its miracles.

The superconscious mind is far more clever and resourceful than you can possibly imagine. If it is headed off in one direction, it is not discouraged and does not give up, for it knows that there are ten thousand other ways to achieve a desired goal. If, through your own thoughts and preconceptions, you try to tell the superconscious mind how to do its work, you will only limit its options and restrict the magic which can unfold.

The superconscious realm of your mind is a magnificent thing. It takes great delight in working to accomplish literally anything you desire. Desire is a very strong force, and when you use it to stimulate the superconscious mind into action, it will be thrilled to bring you your heart's desire in ways you never dreamed possible.

Another thing you should know is this: the superconscious realm of the mind does not judge your thoughts before it responds to them. It does not differentiate between pain or pleasure, sorrow or happiness, grief or joy. A better way to state it is, no feelings or emotions are pleasant or unpleasant to the superconscious mind. Its job is to transform thought patterns into matter -- all thought patterns. And it couldn't possibly do the job it is meant to do if it were to first judge your thoughts good or bad, happy or unhappy, worthy or unworthy.

In short, the wonderfully simple secret which can help everybody achieve whatever they desire is this: change your thought patterns, and you change your life. If you think thrilling thoughts, the superconscious mind will flood your life with thrilling things, instead of the miserable things in life.